The Best Ecommerce Website Builder in the UK (Feb 2023)

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 in 2018. UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items.

Impressive figures, right?

The moral of the story: An attractive, fully functioning eCommerce site is essential for online business owners wanting to stand out from competitors and sell products beyond Amazon or eBay. The same goes for entrepreneurs who aren’t necessarily interested in having a physical presence.

Fortunately, there are tons of eCommerce platforms out there to sift through. So much so, it can seem overwhelming! In light of that, we’re providing the low down on the following eCommerce website builders in the UK. So that, hopefully, by the end of this round-up, you’ll be able to make a fully informed decision for your business:

  • EKM
  • Shopify
  • BigCommerce
  • Squarespace
  • Square Online
  • Branchbob
  • GoDaddy
  • Webflow
  • Wix
  • Ecwid
  • WooCommerce

But first, let’s briefly clarify:

What’s an Ecommerce Website Builder?

Put simply; an eCommerce website builder is a platform that allows you to create an eCommerce website where you can communicate your brand and sell your products.

Ideally, the platform in question will also offer customer support and cater to all ability levels, from absolute beginners to experts. However, these intricacies and the exact web building and marketing features on offer will vary from platform to platform.

Crowning The Best eCommerce Website Builder in the UK: What to Consider

Before diving in and choosing the best eCommerce website builder in the UK for your business, here are a few things to think about first:

1. Your Budget

Since your website will be the face of your business both now and in years to come, your online store builder needs to be cost-effective when starting out and as you scale over time. So, take a close look at all the premium plans on offer and consider the impact on your business’s growth.

It’s also worth bearing in mind: If your website builder requires you to hire a professional web developer, you’ll need to factor these costs into your budget too.

2. High-quality Templates

If you already have an idea of how you want your site to look, your website builder has to offer templates that reflect that.

Ideally, if you’re starting out, you may want to ensure your website builder offers plenty of free, easy-to-customize templates that negate the need for a website developer.

3. Your Timetable

While building a website doesn’t take forever, it’s still worth factoring this into the equation when making your choice.

If, for example, you’re going to need a developer for the backend work while you take care of the frontend, you’ll need to add that time into your schedule.

On a similar note, some website builders are easier to use than others if you’re handling everything yourself. As such, the time it takes to launch a fully functioning eCommerce site will fluctuate – again; this is worth considering.

4. Your Existing Tools

Suppose you’re already selling online and happily using tools to help you manage your business. For instance, marketing, order fulfillment, analytics/customer data, etc. In that case, your website builder needs to integrate with the platforms you’re already using.

Alternatively, if you’re starting from scratch, our best advice is to look out for a website builder that offers a wide range of reputable integrations. These should complement your business needs both now and as you expand.

5. Developer vs. Go-it-alone

If it’s the latter because of budget restrictions, look for a website builder that offers excellent customer support around the clock.

Alternatively, if you don’t want to rely solely on templates and your website builder’s editor; instead, you’re looking for something more customized beyond your skillset. In that case, hiring a web developer is going to be a must. In this instance, make sure your website builder is open-source or provides some sort of access to your website’s code. Otherwise, you’ll be somewhat restricted in this regard.

That’s enough preamble; let’s now take a look at our take on the best eCommerce website builders in the UK:


Founded in 2002, EKM is very much aimed at the UK market. However, international sellers shouldn’t necessarily be deterred by that.

On all of EKM’s pricing plans, you get access to your own domain name, 70+ customisable themes, and an SSL certificate. In addition, EKM users also benefit from ongoing UK support.

EKM is what’s called an “all-in-one” platform, meaning that once you sign up, you get access to everything you need to launch an online store. Most notably, website building features a built-in payment processor and web hosting. Email marketing tools are even included, and entrepreneurs aren’t charged transaction fees on their sales.

EKM’s website building features include:

    • A professional logo builder
    • Fully responsive designs to suit all devices
    • A drag-and-drop builder
  • Payment card logos

…To name a few!

Lastly, EKM’s themes are easily located in different categories, including food and drink, clothing, jewelry, electronics, etc.


EKM offers a generous 28-day free trial. After that, prices start from £34.99 + VAT for the Basic Plan and go up to the Pro Plan costing £599.99 + VAT. Alternatively, if you want EKM to custom design your site, they can do this for £1,999.99 + VAT.

None of the plans require you to enter into any kind of contract.


  • You get access to ongoing UK-based support.
  • EKM’s templates are gorgeous
  • A domain name is included with each pricing plan.
  • EKM doesn’t charge transaction fees
  • The Basic plan offers an initial welcome support call, and the more expensive packages unlock access to a dedicated account manager.


  • The prices look expensive.
  • You have to factor in additional costs that may increase because prices don’t include VAT.
  • Compared to some of the other options on this list, EKM doesn’t offer much in the way of native third-party apps.

👉 Read our full  EKM review.

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Shopify is a household name in the ecommerce world, making it impossible not to include this platform when reviewing eCommerce website builders, including for the UK market. Like EKM, it offers an “all-in-one” solution for eCommerce store owners serious about online selling.

Shopify comes with a complete content management system (CMS), which enables you to easily manage all your digital content from one place.

In addition, users receive:

  • Web hosting
  • Access to an intuitive web page builder
  • Plenty of integrations to help you run a successful online store and manage your online presence
  • The ability to add all kinds of pages, including About, FAQs, contact us, a blog, etc.

…This is just the tip of the iceberg, Shopify’s suite of eCommerce features is incredibly extensive, so there’s no way we could cover it all here.

Shopify provides a selection of free, customizable template designs to choose from. Alternatively, if you want to veer away from Shopify’s free themes, there are hundreds of website design templates to choose from. Conveniently, all Shopify themes are split into different industry categories, making finding the right design for you a breeze.

Alternatively, suppose you want to dig into your website’s code to make more nuanced modifications. In that case, you can use Shopify’s text editor to edit your template files and assets. First, however, you’ll need a basic understanding of HTML, CSS, and Liquid to hit the ground running with this.

Alternatively, if you would rather leave your web design to the pros, Shopify also offers a website design service. Just make sure you’re logged into your Shopify account, head to Shopify’s website, and navigate your way to their list of designers the platform partners with. Prices for web development vary wildly, although you can narrow them down by country and by keying in your minimum and maximum price range.


Shopify offers a 14-day free trial. After that, you can choose from price plans starting from $29 a month for the Basic Plan up to the Advanced Shopify plan for $299 a month. Unfortunately, all costs were only available in US $ at the time of writing – but don’t let that put you off; Shopify is perfectly suitable for UK merchants.

All plans enable you to design and launch an eCommerce website and list and sell an unlimited number of products.


  • Shopify’s themes are gorgeous and mobile responsive
  • There’s a free trial
  • There’s a whopping 3,200+ add-ons and plugins to choose from
  • Shopify comes with an integrated payment processor
  • You can sell unlimited products


  • Costs can quickly rise if you opt for paid-for templates, premium plugins, and a web designer
  • You’ll have to pay extra transaction costs if you don’t use Shopify’s integrated payment processor, Shopify payments
  • More advanced reporting is only included with Shopify’s more expensive plans.

👉 Read our Shopify review and check out our Shopify pricing guide.


BigCommerce is another all-in-one solution, but this platform is particularly famous for its scalability.  You can design your eCommerce website using the platform’s drag and drop website builder. So, you don’t need any coding know-how nor a developer to design and launch a beautiful website.

You can tailor your pages by adding text, images, choosing page layouts, and amending them after you’ve published your site.

There are plenty of free and paid-for themes. However, there aren’t as many free choices as other platforms, with just 12 free themes on offer and 130+ paid themes. That said, you can filter themes by industry, paid for or free, and theme type, e.g., editorial, new, small catalogs, etc.

BigCommerce has one of the largest toolsets on the market, so we can’t list them all here. But it’s worth noting that the platform seamlessly integrates with PayPal and Apple Pay and provides mobile-optimized checkouts. That said, while the more expensive plans include additional features like abandoned cart recovery emails and stored credit cards, the lower-paid program doesn’t offer this.

Not to mention, all customers have access to 24/7 chat and email support. On top of that, there’s also a sales helpline for US, UK, and International customers, available Monday to Friday during office hours. But, if you want phone support relating specifically to technical support, there’s only US-based support, which might not be as accessible for UK vendors.


There’s a 15-day free trial period and three pricing plans starting from $29.95 a month for the Standard Plan, rising to $299.85 a month for the Pro Plan.


  • There’s a free trial option
  • Unlimited storage, products, bandwidth, on all plans
  • BigCommerce doesn’t charge additional transaction fees
  • You can register unlimited staff accounts – which is excellent if you have a team to support you


  • There are fewer free themes to choose from
  • The BigCommerce website is challenging to understand and not written for absolute beginners
  • There’s an annual $50k limit on sales on the Standard Plan
  • Phone support for technical queries is solely US-based.

👉 Read our BigCommerce review and check out our BigCommerce pricing guide.

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Squarespace is another cloud-hosted website-building SaaS that includes web hosting and a free domain. That said, the free domain is only available if you opt for annual billing. Users also have access to award-winning templates, all of which boast a premium look that can be customized to suit your brand.

While Shopify offers more themes overall, there’s no doubt that Squarespace’s templates are more contemporary and professional-looking. Alternatively, you can also use a blank template if you would prefer to start from scratch.

In addition, Squarespace doesn’t charge transaction fees – which is a bonus! To get going, sign up for a free trial, register your domain name, choose the template you want to use, and start listing your products or services. At this point, you can also add videos, audio, forms, buttons, photo galleries, and change the layout of your site. Lastly, you’ll need to connect with a payment processor to start taking customer payments.


There’s a 14-day free trial. Then, after that, there are four pricing plans starting from the £10 a month Personal plan (based on annual billing) moving up to £30 a month on the Advanced Commerce plan. Prices are higher if you opt for monthly billing.


  • You get access to professionally designed, customizable, mobile-friendly templates that are nothing short of stunning.
  • You get a free domain name with annual payment plans
  • You get access to 24/7 customer support
  • Unlimited bandwidth and storage with all the price plans


  • You don’t get access to advanced website analytics on the Personal Plan
  • There are fewer payment options to connect with compared to on other platforms (i.e., just Stripe, Square, PayPal)
  • There isn’t an in-built multi-currency selling functionality.

👉 Read our Squarespace Commerce review and check out our Squarespace pricing guide.

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Square Online

Square Online is a site-building technology brought to you by the digital payment company, yes, you guessed it, Square.

Businesses that already use Square to process payments can use Square online for free. Powered by Weebly, the website builder is easy to use and aimed at smaller businesses and those with a physical presence, including food and drink outlets. Namely because Square online makes it relatively easy to take bookings. In addition, Square’s inventory management features are nothing short of impressive. They make it very easy to sync your in-store and online inventory so that you can manage everything from one centralized place.

Square Online predominantly uses artificial design intelligence. Here, you give Square Online some info about what you want your website to look like, and then it does the rest on your behalf.

You also get access to a range of responsive, customizable templates to showcase your products. Then, once you’re happy with your web design, you can add your products or sync them from your Square POS system.

Simple, right?


There are no monthly fees or startup costs to set up a website; you just pay a processing fee when you make a sale. These start at 1.9% per transaction.

If Square’s free website builder doesn’t offer the storage space you need, there are three paid plans, with prices starting at £9 a month billed annually + VAT up to £54 a month billed annually + VAT. Some of the features included in the cheapest plan are a free custom domain, no Square ads on your site, and customized font uploads. Naturally, these features are also included in the more expensive packages, with the most costly plan also offering lower payment processing fees (1.75% per UK and EEA purchase)


  • There are no monthly fees or startup fees
  • It’s simple to use
  • You can sync your online and offline inventories, making Square an excellent option for online sellers with brick-and-mortar stores


  • You only get access to 500 MB storage on the free program, whereas it’s unlimited on all other plans
  • Unless you opt for Square’s own payment gateway, you’ll have to pay more expensive transaction fees
  • Some users complain that design customization is somewhat restricted.

👉 Read our comprehensive Square Online review.

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No budget? No problem. Branchbob is a free ecommerce website builder that lets you get a store up and running without any financial investment whatsoever. There are no monthly pricing tiers, no transaction fees, and no sign-up costs.

All in all, Branchbob is pretty intuitive. You start by choosing from a few, primarily free templates. Then, update your website details to ensure everything’s relevant to your store.

You can manage your store’s functionality from the cockpit (Branchbob’s dashboard). This includes product and order management, inventory, access to Branchbob’s marketing features, etc.

Other notable Branchbob features include:

  • Business intelligence analytics
  • You can review your customer’s current and past orders in a structured overview.
  • You can offer customers a wide variety of payment and shipping methods.
  • Creating product variants and categories is very easy.
  • You can generate coupon codes with granular control over price reduction. For instance, you can reduce by a percentage or fixed amount and decide how long the coupon should last.

Branchbob’s ease of use and lack of cost makes the platform pretty simple, making it best suited to beginners and online stores without complex needs. You can extend its functionality by purchasing premium apps from Branchbob’s app store. For instance, there are apps that permit you to add additional staff accounts and the ability to export or import product information via spreadsheets.


As we’ve already said, Branchbob is entirely free to use. The platform remains free forever without any premium tiers. There also aren’t any transaction fees. However, purchasing a custom domain name will incur a cost.

Branchbob makes its money by offering a selection of apps that they’ve designed that you can add to your store for a monthly fee.


  • Branchbob is 100% free of charge!
  • Its in-built coupon feature allows a lot of control over your promotions.
  • Branchbob stores are quick to set up. Hypothetically, you could be done in just a few minutes!
  • Branchbob’s key features for building and running your online store are available on a mobile app.
  • You can offer customers various payment options, including major credit and debit cards, Klarna, Google Pay, Apple Pay, and Amazon Pay.


  • There are very few website themes to choose from
  • Customization is minimal. You need HTML and CSS knowledge to further push Brachbob’s editor.
  • There are no third-party drop shipping or shipping integrations, which could severely limit some businesses.
  • You can’t sell digital products.
  • The self-help articles on the website are often formulated in broken English.

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While better known for its domain registration and hosting services, GoDaddy now also offers website building.

GoDaddy is another platform offering artificial design intelligence (ADI), providing what it calls GoCentral Website Builder. This particular tool gives you the power to create a website quickly. It has drag and drop editing capabilities, but you can also swipe through designs and choose the ones you prefer for your website.

GoDaddy summarizes its offer for manual website creation in four steps:

  1. Pick a template to start building your site for free
  2. Add your content
  3. Use GoDaddy’s built-in marketing to promote your business
  4. Manage everything from one dashboard.

GoDaddy’s templates are mobile-friendly and attractive enough, organized into categories including fashion, beauty, photography, health, fitness, travel, etc. There are hundreds of options available, with no technical skills needed to edit them, the GoDaddy website makes no reference to whether these are free or paid for, but it does state on its homepage that you can pick a template to start yours for free. Then, you just click on your chosen template to add text, choose fonts and colors, and add sections such as price lists or menus using GoDaddy’s drag and drop editor.

There’s also free professional photography available if you’re yet to find your own images. GoDaddy also boasts in-built tools for SEO (search engine optimization), social media, and email marketing. All customers receive an SSL security certificate, the ability to edit your website via a mobile, tablet, or desktop, and website analytics. However, customers on the cheapest plan don’t have access to GoDaddy’s SEO features.

Lastly, there’s also 24/7/365 customer support available and a dedicated UK phone number for customers needing help.


There’s a month-long free trial and four pricing plans starting at £6.99 a month (when billed annually) for the Basic Plan, rising to £19.99 a month for the eCommerce plan.


  • GoDaddy’s pricing is incredibly reasonable
  • Access to quick and supportive 24/7/365 customer service
  • The templates are easy-to-use
  • You get an SSL certificate with every pricing plan
  • There’s a generous month-long free trial


  • SEO tools aren’t available for Basic plan customers
  • GoDaddy’s features aren’t very advanced
  • Customization control is minimal – you build pages by adding pre-designed sections, and there’s no leeway here. For example, you can’t add extra elements or move things around inside these sections – instead, you’re restricted to toggling existing elements inside these sections on or off.

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Webflow is a self-hosted platform offering a visual website builder that goes beyond the traditional template framework used by other platforms. Instead, it provides a flexible solution that allows you to create a fully customized website. In addition to the sheer breadth of design options available, the critical difference with Webflow is that your code is generated when you use the visual designer to move blocks around, add features, and customize your pages. As a result, everything you make is fully responsive across all devices.

In addition, you have complete layout control as you work, and when using Webflow’s designer, you have complete control over your JavaScript, HTML, and CSS. The Webflow Editor function allows you to create and edit your content on the page, which is much easier than working from a complicated backend CMS. As soon as your edits are done, you can publish your site with just a click of a button.


Webflow is free to use while you’re building your website – you only pay when you’re ready to launch. At this point, there are two types of plans to choose from:

  1. Site plans: These allow you to connect your custom domain and add a checkout
  2. Account plans: These unlock added features, most notably, white-labeling.

Four paid-for Site plans are available, starting at $12 a month for the Basic Plan (based on annual billing), rising to the Enterprise Plan, which requires you to contact Webflow directly for a custom quote.

Then, there are two paid-for Account plans that start at $16 a month for the Lite Plan (again, based on annual billing) or $35 a month for the Pro Plan. The Lite plan is aimed at individuals, whereas the Team plans in Account plans are aimed at collaborative working from a shared dashboard.


  • It’s free to use as you build your site, so you can take all the time in the world to familiarize yourself with Webflow’s interface.
  • Webfow’s pricing is reasonable.
  • You have incredible design freedom, without having to code anything


  • If you’re an absolute beginner, this platform comes with a steeper learning curve
  • Different pricing plans come with varying traffic limits – so watch out for that as you scale your store.
  • Apparently, Webflow isn’t 100% compatible with Firefox and Edge.

👉 Read our full Webflow review.

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Wix is famously user-friendly while offering a good selection of attractive themes. There are 800+ professionally designed mobile-responsive templates to choose from, organized into different categories. Once you’ve picked a template you like the look of, you can easily customize it using Wix’s intuitive drag and drop page builder. Resizing, rotating, and recoloring different elements is effortless.

Alternatively, like its competitors, Wix also provides an ADI option to help you kickstart the web design process. Just answer a few questions, and Wix will produce a website unique to your needs, complete with built-in images. From here, you can customize your color palette (if you want) and upload your own photos if you have them.

Alternatively, you can work with one of Wix’s website partners, who can design your website at an additional cost. Again, just answer a few questions, and Wix will match you with a designer that best suits your needs.


Customers benefit from a 14-day free trial. After that, there’s a free version, but this shows Wix’s ads on your website and you’re limited to using a Wix subdomain

, which doesn’t look very professional. Otherwise, there are four paid-for website plans starting at £3.50 a month for the Custom Domain Plan (if you opt for annual billing), rising to the VIP Plan costing £19 a month.


  • Unlimited bandwidth on VIP and Unlimited Plans
  • Free hosting
  • There are hundreds of free templates to choose from
  • Wix’s pricing plans are some of the more affordable on the market
  • Wix has its own in-built payment system called Wix Payments
  • Wix is extraordinarily user-friendly.
  • There’s plenty of self-help tutorials available


  • You don’t get access to site analytics on Wix’s cheaper plans, and on the more expensive ones, you pay extra after one year to access the Wix Analytics App. While there’s a free option, after that, prices start at $8.29 a month for a Basic Plan, rising to $58.08 a month for the Pro Plus Analytics plan.
  • You can’t switch templates without losing all of your website content – so choose carefully!
  • If you want to switch website builders later down the road, exporting your website is very difficult.

👉 Read our Wix Ecommerce review and check out our Wix Ecommerce pricing guide.

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Here’s a platform targeting small businesses. Once you’ve set up your free Ecwid website (also known as an Ecwid Instant Site), you can sync it with your socials, in-person store, and online marketplaces like Amazon.

Ecwid can be used in tandem with an existing website you already own to transform it into an online store. Alternatively, you can build an entirely new website from scratch. Ecwid promises that you can do the latter “in just 5 minutes with simple, customizable design tools.”

There are 70+ customizable design templates available for your eCommerce website. In addition, Ecwid doesn’t charge setup charges, transaction fees, and you get a free online shopping cart.

When you sign up for an Ecwid account, you have access to an ‘Ecwid Instant Site’ with built-in eCommerce functionality. Instant Site has an intuitive editor where you can choose different design options to ensure your site reflects your brand. It allows you to select your site’s font, layout, colors, photography, and more. In addition, the Ecwid Instant Site comprises a series of customizable blocks that you can add and edit to build your website the way you want. Once you’ve done this, then you can drag and drop blocks onto the page where you need them.


You can create your store for free, but you need to opt for one of three pricing plans once you start selling. The cheapest is the Venture Plan starting at £12.50 a month (if you pay annually), and the most expensive is the Unlimited Plan costing £382.50 a month (again, based on annual billing). These prices don’t include 20% VAT.


  • Ecwid websites are free and quick to set up
  • The starting prices are affordable
  • It’s easy to transform your existing business websites into fully functioning online stores


  • Limited features on the free plan include not being able to sell on social media sites.
  • You can only sell up to ten products on the free plan
  • There’s no live chat or phone support on the free program. Instead, you’ll have to source help from Ecwid forums and self-help pages.

👉 Read our Ecwid review.

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WooCommerce is built on WordPress’s CMS, which runs a big chunk of the internet. WooCommerce, like WordPress, is an open-source solution, and, at the time of writing, the platform powers around 28% of all online stores.

WooCommerce is a WordPress plugin. I.e., it’s not a stand-alone website builder. Instead, you’ll need to:

  • Find your own web hosting provider
  • Install WordPress
  • Build your website using WooCommerce to handle the eCommerce part of your WordPress site.

The platform is fully customizable, and you can extend WooCommerce’s core functionality by downloading and using apps from WordPress’s extensive marketplace. There’s also a wide choice of free and paid-for themes, which often come with detailed support on installing, using, and customizing them.


WooCommerce is free to download and use. However, you may find yourself paying for themes and plugins, and of course, your own web domain and hosting.


  • You can sell physical and digital goods.
  • The WooCommerce plugin is free to use
  • WooCommerce integrates with 140+ region-specific payment gateways
  • There aren’t any sales limits


  • Setting up your WooCommerce site comes with a slightly steeper learning curve if you’re a complete beginner
  • It only works with WordPress sites, so if you’re not a WP fan, this isn’t the plugin for you.
  • Website maintenance is tricky – if you’ve downloaded plugins, don’t just immediately install WooCommerce’s updates, because the developers of the apps and themes you’re using may not have updated their products to remain compatible. Instead, you should test your store in a closed environment first.

👉 Read our full WooCommerce review.

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Choosing the Best Ecommerce Website Builder in the UK

Deciding on the best website builder isn’t an easy task. But, ultimately, your decision will likely be influenced by a mixture of pricing, customer support, template quality, ease of setup, scalability – to name but a few!

Each of our ten options comes with its own set of positives and negatives. So, the important thing is to do some background research and take advantage of any free trials to ensure you’re happy with the website builder before parting with your hard-earned cash.

That said, Shopify is excellent if you’re looking for first-rate support, attractive templates, and scalability. However, if you’re after a website builder with user-friendliness at its core, Wix is your best bet. Alternatively, platforms that promise quick setup and ease of use are Ecwid and GoDaddy.

Have you decided on the best ecommerce website builder in the UK for your business? Let us know how you feel about creating your own website in the comments below.

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