The Best MailerLite Alternatives for 2023
The best MailerLite alternatives are an important consideration for companies in search of a reliable and effective email automation tool. While MailerLite promises an easy-to-use solution for connecting with your customers on a consistent basis, it’s worth noting that this tool isn’t always going to be the right solution for everyone.
MailerLite has a number of pros and cons to consider, just like any email marketing tool. On the one hand, you get a highly affordable set of pricing plans to choose from. On the other, you may find the marketing reports and analytics for MailerLite aren’t as extensive as you’d like.
Today, we’re going to be looking at some of the top alternatives to MailerLite on the market. These products are all chosen for their wide selection of great features, reliable functionality, and flexible pricing options.
MailerLite Alternative: HubSpot
HubSpot has earned its place as one of the biggest names in the email marketing and automation space. The company goes beyond the basics of email marketing to offer companies a complete sales, service, and marketing tool. There’s also access to a built-in CRM, so you can keep track of your customer relationships as they evolve.
Email automation and marketing tools are included in the HubSpot marketing hub, which includes access to forms and landing pages for lead collection, ad management, and more. There’s an easy-to-use range of segmentation options so you can create more customized campaigns. Plus, you’ll have access to extensive analytics and reporting features.
As your business evolves, you can tap into different HubSpot “Hubs” to access different features for sales, customer service, and marketing across a range of channels. However, you may need to dedicate a little more time to learning how to use everything.
There’s a free package available for users who just want access to things like basic email marketing and CRM technology. However, you’ll need to upgrade to at least the basic marketing hub to get a wider selection of features, including reporting tools and form building. The starter package starts at around $45 per month, and the cost for the full marketing hub can quickly increase into the hundreds.
All paid plans do come with support from the HubSpot team, offered on a 1:1 basis, so you can make sure you’re getting the most out of the technology.
- Excellent range of marketing, sales and service tools
- CRM functionality for tracking relationships
- Live chat included even when on free plan
- Good customer support and service
- Reporting and analytics included
- Great for scalability
- Can be quite expensive
- Tricky for beginners to get used to
Who is it Best For? ✅
If you’re looking for a highly scalable solution which adapts according to your business needs, HubSpot is a great choice. This fantastic tool combines everything from marketing to sales tools, to help you improve your conversions.
👉 Read our HubSpot Marketing Hub review.
👉 Read our HubSpot CRM review.
MailerLite Alternative: Sendinblue
Sendinblue is a popular MailerLite alternative, and one of the most compelling email automation tools on the market overall too. Easy-to-use and brimming with functionality, Sendinblue offers an affordable way for companies to access everything from email and SMS automation, to live chat service for customers, and even a built-in CRM tool.
Sendinblue provides companies with an omnichannel environment, where they can interact with customers on all the channels they use most. There’s support for both transactional and promotional email automation, and the option to build comprehensive workflows across multiple channels. Access to a combination of reporting tools and customer insights helps you make better marketing choices.
If you need help collecting customers to connect with through email and SMS, Sendinblue can help with this too. The technology comes with easy-to-use landing page templates, signup forms, and even Facebook ad automation, to help with attracting leads.
Sendinblue has a convenient free version available for beginners, with access to unlimited contacts, and 300 emails per day. However, you’ll need to upgrade to the Lite package if you want to remove sending limits. Advanced statistics, and A/B testing, as well as the ability to use your own branding, are reserved for Lite+ customers.
The premium package is most popular, with access for multiple users, landing pages, and Facebook ads, starting at $65 per month. You can also get a custom quote for enterprises.
- Fantastic selection of omnichannel marketing tools
- Live chat functionality for customer service
- Facebook Ad access included
- Landing pages and email forms
- Good segmentation options
- Included CRM technology
- Some customization limitations for templates
- Might be a little clunky to get used to at first
Who is it Best For? ✅
Sendinblue is one of the best email marketing tools available today, particularly for those looking for something a little more comprehensive than MailerLite. The technology will get you up and running with an omnichannel campaign in no time.
👉 Read our SendinBlue review.
👉 More about SendinBlue’s Pricing plans here.
MailerLite Alternative: Constant Contact
Constant Contact is another extremely popular email marketing solution and alternative to MailerLite. This simple but effective tool comes with access to a wide range of features, from professional-looking templates to automation options. There’s plenty of marketing features to explore, including comprehensive solutions to help you build the ultimate sales funnel.
Constant Contact is particularly popular among companies who want to reach their customers in a variety of different ways. You can access social media platforms like Instagram and Facebook to stay connected to customers, and even set up calendars to track campaigns over time.
For capturing your initial leads, you’ll have access to various sign-up forms and similar tools. Plus, Constant Contact ensures you understand exactly which efforts convert and engage your leads with AI-enhanced reporting features.
Pricing for Constant Contact starts with a free trial, so you can examine a huge range of features and see whether the service is right for you. Paid packages start at $20 and increase according to the number of contacts you have. The basic premium package comes with unlimited email sending, signup forms, apps, and integrations as well as support for up to 5 users.
The more you’re willing to spend, the more functionality you’ll get. There’s access to packages like Email Plus, which will also give you polls and email marketing tools.
- Lots of tools for marketing automation
- Website and social media integration
- Landing pages and sign-up forms
- Drag-and-drop editing functionality
- Simple back-end access
- No free forever plan
- Customer support can be quite slow
Who is it Best For? ✅
If you want a simple and effective way to connect with your target audience through website access and email, Constant Contact is a great choice. You’ll even be able to access features for multi-channel marketing.
👉 Read our Constant Contact review.
👉 More about Constant Contact’s Pricing plans here.
MailerLite Alternative: Moosend
An email marketing tool developing a lot of attention in recent months, Moosend is a popular, and low-price alternative to solutions like MailerLite. The system comes with a range of excellent automation tools, and it’s trusted by market-leading brands too, like Dominos and Gucci.
Moosend has a convenient drag-and-drop email editor, and a range of attractive templates to help you jump into action. There’s the option to segment your list extensively and send messages with ease. You can also unlock extensive A/B testing to determine which campaigns work best.
Moosend is fantastic for beginners, because you can access a range of templates for your automation strategy if you’re new to the concept. There are even fantastic reporting tools to help you track which of your campaigns are having the best impact on your audience. Plus, you can track customer behavior on your website too.
Moosend has its own dedicated free plan, but it is a bit basic. You’ll be able to access unlimited emails and signup forms, but you’ll need to upgrade to paid plans for A/B testing and reporting, as well as extensive email automation.
Paid plans start at $8 per month and increase according to the number of subscribers you need to reach. Custom enterprise solutions are also available.
- Decent free plan for beginners
- Easy to build full automation flows
- Custom reporting and analytics
- Good for beginners with limited skills
- Lots of segmentation options
- Some template limitations
- Not ideal for extensive automation
Who is it Best For? ✅
If you’re looking for an email marketing tool well-suited to small companies getting ready for growth, Moosend is a great option. You can even use APIs to link email marketing tools with your website and other features.
👉 Read our Moosend review.
MailerLite Alternative: AWeber
Another excellent tool for email marketing and automation, AWeber is an extensive advertising platform for companies of all sizes. You’ll find a host of ways to connect with your audience through professional email campaigns, with dedicated email templates for all kinds of companies.
AWeber is a relatively straightforward email marketing platform, though some people may find it more advanced than options like Mailchimp. With AWeber, you can expect decent deliverability, state-of-the-art email campaigns, and a range of filters and tools to help you enhance your email marketing campaigns.
A/B testing is available for all kinds of transactional emails and marketing campaigns, so small businesses can determine which strategies work best. There’s even a drag-and-drop editor, so you don’t have to spend forever learning how to master your email marketing service.
AWeber’s free version is an extremely attractive part of the solution. You get everything you need to begin email marketing here, with support for up to 3000 emails and 500 subscribers per month. You’ll also have access to a drag-and-drop email builder, with AMP and dynamic emails, and thousands of professional images too.
Professional versions of AWeber start at $16.15 per month, when billed annually, for up to 500 subscribers. There’s a package which supports unlimited email sending, split testing, and behavioural automation options too.
- Great freer package with lots of features
- Lots of free email and landing page templates
- Easy-to-use backend environment
- Omnichannel marketing support
- AMP emails and dynamic content
- Free version doesn’t feature A/B testing
- Tricky for beginners to learn
Who is it Best For? ✅
AWeber offers a fantastic selection of high-quality features. If you want to send highly customized emails to your audience, AWeber can definitely help, with behavioral insights and segmentation for your full list.
👉 Read our AWeber review.
MailerLite Alternative: Klaviyo
Klaviyo is an increasingly compelling email marketing software and service, designed to help you build your email list. There’s a drag and drop editor for your email marketing templates, and segmentation, so you can ensure you’re using your email marketing software to drive the best results from your marketing campaigns.
Aside from user-friendly email marketing, Klaviyo also comes with omnichannel advertising through SMS and social media integration. There’s also the option to link your marketing campaigns to solutions like BigCommerce and Shopify for transactional emails.
Extensive behavioral and tracking tools ensures you can easily jump into your campaigns and discover how to make the most of your automation efforts. Klaviyo also benefits from great email deliverability, and advanced automation tools.
There’s a free version of Klaviyo available for companies with up to 250 contacts and 500 email sends. This immediately ensure sit can compete with the best alternatives for MailerLite. The solution also comes with a calculator, so you can examine how much it’s going to cost for your selection of subscribers and email send requirements, and how much you can expect to make.
Around 500 contacts will cost you $20 per month, or you’ll pay extra if you want to combine your email editor with SMS marketing too.
- Simple digital marketing tools
- Excellent email editor with drag-and-drop function
- Excellent segmentation
- Facebook audience integration for your funnels
- Good reporting and analytics for lead generation
- Can be expensive for some start-ups
- Some limitations on SaaS support
Who is it Best For? ✅
If you’re looking for highly customizable campaigns in email marketing with a wide range of integrations and tools, Klaviyo is a great choice. You can even run omnichannel campaigns across social media and SMS.
👉 Read our Klaviyo review.
👉 More about Klaviyo’s Pricing plans here.
MailerLite Alternative: ActiveCampaign
Another excellent tool for ecommerce email marketing, ActiveCampaign is a state-of-the-art email marketing solution, with access to CRM functionality, SMS marketing, and so much more. This powerful tool comes with a host of great features for business leaders, ranging all the way from pop-ups for collecting email addresses, to an advanced automation platform.
While ActiveCampaign can be a little confusing for beginners initially, but only because there are so many features. You can design comprehensive autoresponder workflows, create Facebook custom audiences, SMS, and unlock dynamic campaigns too.
ActiveCampaign also has a “customer success” promise, which means you get the best possible support from all packages, including fere migration from other email marketing tools, and training services for beginners.
Like many email marketing platform solutions, ActiveCampaign pricing differs according to your audience size and marketing needs. If you want very basic features for up to 500 contacts, you can spend as little as $9 per month. There’s also a “Plus” package for around $49 per month for 500 contacts, which offers advanced customer success pipelines and reporting.
The “Professional Package” from ActiveCampaign includes site personalization, omnichannel customer service tools, and win probability. There’s also an Enterprise package for around $229 per month, with full access to unified inboxes, custom reporting, and more.
- Wide range of tools for marketing
- A/B reporting and testing
- CRM, sales, and service support
- Visual workflows for your automation campaigns
- Lots of tools for customer success
- Can be challenging for beginners
- No free plan
Who is it Best For? ✅
If you need a more advanced tool for omnichannel sales, marketing, and service, ActiveCampaign is a top pick. You’ll even be able to access CRM functionality for tracking customer relationships and making stronger client links.
👉 Read our ActiveCampaign review.
👉 More about Activecampaign’s Pricing plans here.
MailerLite Alternative: Mailchimp
For email marketing software purposes, Mailchimp is probably one of the better-known tools in the world, with everything from HTML editing, to automated follow-up emails, notifications, and so much more. You can find a wide range of templates to help with the optimization of your email campaigns, as well as integration with tools like WordPress.
Like many of the MailerLite alternatives on this list, Mailchimp supports omnichannel marketing, with SMS and social media integration support included. There’s drag-and-drop editing functionality, as well as a host of extensive segmentation options.
Mailchimp is wonderfully easy-to-use and packed with insights to ensure you keep your engagement rates as high as possible. You can even use the suggested campaigns to assist with producing the most positive results for email strategy and segmentation.
There’s a “free forever” option for Mailchimp, ideal for beginners. This solution comes with access to various features, like your own website builder, CRM access, a creative assistant, and a landing page building function. Paid prices are also extremely affordable, starting at around $9.99 per month.
There’s a standard package for $14.99 with advanced segmentation, multivariate testing, and reporting too. Plus, a Premium email package is available for around $299 per month with advanced segmentation and multivariate testing.
- CRM integration for excellent segmentation
- Landing pages, forms and website building
- Multi-step omnichannel journeys
- Outstanding user support
- Tons of intelligence features from AI integrations
- Can get expensive depending on feature needs
- Reporting limitations
Who is it Best For? ✅
If you’re on the hunt for a convenient and effective email marketing tool, Mailchimp is a top choice. The solution is very easy-to-use, and packed full of advanced features to suit all kinds of business leaders.
👉 Read our Mailchimp review.
MailerLite Alternative: GetResponse
Easily among the most popular tools for email marketing, and a great alternative to MailerLite, GetResponse comes packed with useful features for nurturing and converting subscribers. This easy-to-use tool will transform your leads into customers in no time, with a host of one-off broadcasts, campaign options and so much more.
There are countless fantastic templates to choose from, including a range of trigger options, so you can send emails according to specific customer behaviors. There’s also integration with your website builders too. A range of reporting and analytics tools will give you behind-the-scenes insights into what works best for your business.
Whether you’re looking for responsive forms, A/B testing, autoresponders, unsubscribed tracking or something else entirely, GetResponse is likely to have exactly what you need.
There are a number of pricing packages for GetResponse, including a decent $15 per month option, which comes with unlimited emails, and lots of automation options. The price you pay will increase based on your number of contacts.
Your “Plus” package is also available or $49 per month for extra functionality, or you can upgrade all the way to the package starting at $99 per month for the most advanced range of features.
- Excellent high-level automation
- Great sales funnel management tools
- Reporting and analytics features
- Lots of account management options
- Wide selection of templates and easy-to-use interface
- Can be a little slow and clunky in places
- Limitations to customer support
Who is it Best For? ✅
If you’re looking for email marketing with excellent funnel and segmentation options, GetResponse is a great choice. The automation system makes it easier to develop stronger relationships with your customers.
👉 Read our GetResponse review.
Choosing the Best MailerLite Alternative
MailerLite has a lot to offer as an email marketing service. However, for startups, there are a lot of equally impressive alternatives out there – some with more specific tools on offer. With a host of great options from Campaign Monitor to Moosend to consider, it’s worth looking at all of your options as closely as possible.
Where possible, we’d definitely recommend checking out some of the free trial and demo versions of the tools mentioned above, so you can test for yourself which will drive the best results.