Best Practices for Selling Logo Designs Like Hotcakes
Almost every brand has some form of a logo. In fact, for 75% of consumers, it’s the most recognizable aspect of a brand’s identity.
So it’s no wonder that even some small businesses pay upwards of $500 for their logo. For more prominent brands, this figure is even more lucrative. For example, Business Insider reports BP spent over 200 million on its logo redesign in 2008.
The bottom line: selling logos can be a profitable business for new logo designers and seasoned pros alike.
So, if you’re looking to capitalize on this trend, this article is for you. We’ll outline several ways to sell your logo online. Generally, most logo sellers peddle their designs on their own online store or via an online marketplace. Below we’ll explore each option in greater depth:
Selling Logos On Your Own Website
Selling logos on your website is similar to running any other ecommerce store. The only difference is that you’ll want a gallery or portfolio to showcase your work. You may also wish to provide customers with a few ways to buy from you. For instance, you could provide a contact form so that shoppers can reach out and request a design. Or, you can sell your services at a prefixed price.
In the latter case, you could create a product page for each separate service you provide. For example, you could create different products for different levels of service — for instance, a basic logo design, premium logo designs, and so on. When selling a service as opposed to a physical product, most web builders allow you to specify that it isn’t a physical product. Then, within each product page, you can list what the service includes and how much it costs.
Another option is using an appointment booking feature, where potential customers can book a meeting with you to discuss their needs.
This is a good option if you prefer offering custom prices based on each project’s specific requirements.
Pros and Cons of Selling Logos On Your Own Website
- Compared to online marketplaces, you have more control over how you showcase your work and how customers can contact you.
- You can adopt whichever marketing strategies you please -SEO, social media ads, email marketing, etc., to attract a broad audience to your site.
- You don’t have to compete with other logo makers on the same platform.
- You’re 100% responsible for driving traffic to your site.
- You may have to pay a monthly/yearly fee to your chosen ecommerce platform.
- You don’t have as much protection against nefarious customers when you strike out independently.
If you want to create your own site to sell your logos, you’ll likely need an ecommerce website builder. There are tons to choose from. So it’s wise to carefully consider which features are included, whether it’s a hosted or platform, or if you’ll need to arrange your own web hosting.
With that said, we’ve listed some ecommerce platforms below:
Shopify fuels 30% of US websites, making it one of the most popular ecommerce platforms on the market.
There’s a wide variety of themes to choose from, and you have plenty of customization freedom to bring your vision to life. It’s easy to start selling your logos without any coding knowledge. Hosting is also included with all Shopify plans, so you don’t need to worry about purchasing your own web hosting.
Shopify also has an app marketplace with hundreds of apps you can install and use to extend Shopify’s functionality. While some apps are free, many come with an additional price tag that you’ll need to consider.
There are several Shopify features handy for selling logos:
- Online gallery: You can create a gallery or use a theme with a gallery already inserted into it to showcase your logos.
- Instagram and Pinterest integrations: Increase your logo store’s visibility by integrating with your socials.
- Downloadable digital assets: Shopify’s Digital Downloads app allows customers to download logos from you with a secure download link.
Pricing (Billed Monthly)
There’s a 14-day free trial. After that, you’ll need to choose one of Shopify’s paid plans. You won’t be charged extra transaction fees if you use Shopify’s own payment gateway. However, for external payment gateways, charges apply depending on which Shopify pricing plan you opt for:
- Basic – $29 a month:
- You can create a fully-fledged online store where you can list unlimited products.
- Two staff accounts
- Basic reporting
- 2% transaction fee if you use a third-party gateway
- Omnichannel support – sell via social media and online marketplaces.
- Shopify –$79 a month:
- Everything on the Basic plan
- Five staff accounts
- Standard reporting
- 1% transaction fee if you use a third-party gateway
- Workflow automation
- Advanced – $299 a month:
- Everything in the Shopify plan
- Advanced reporting
- 0.5% transaction fee if you use a third-party gateway
- 15 staff accounts
Check out our Shopify pricing guide for a full breakdown of what’s included in each Shopify plan.
Sellfy allows you to create a fully hosted ecommerce website where you can sell a wide variety of digital products, merchandise, and print-on-demand items. The latter is especially handy if your customers want to print their logo onto merchandise like t-shirts, accessories, and household decor.
Sellfy also comes with built-in marketing features for email automation, discount codes, and upselling, all of which come in helpful in promoting your logos.
Other Sellfy features that might be of particular interest to logo sellers include:
- Embed products: To extend the reach of your logo brand, you can add ‘buy now’ buttons to existing websites and add product links to your YouTube, Instagram, and Facebook accounts.
- Logo variants: If you want to sell variants of the same logo, you can. Sellfy allows you to upload multiple versions of the same file to your product pages. For instance, logos with different colors, fonts, design alterations, etc.
- Logo license: You can specify the licensing of the digital products you sell. I.e., you can impose restrictions on how and where the product is used.
As for accepting customer payments, payment gateways include PayPal and Stripe.
Pricing (Billed Monthly)
Sellfy’s plans impose annual revenue thresholds, so if you exceed the limit, you’re automatically upgraded to the next tier.
- Starter – $29 a month (up to $10,000 a year in sales)
- Sell and create unlimited digital, physical, and POD products.
- Sell subscriptions
- Connect a custom domain name
- Access email marketing tools
- Business – $79 a month (up to $50,000 a year in sales):
- Everything in the Starter plan
- The removal of Sellfy’s branding
- Store design migration – the Sellfy team will help you replicate your existing website.
- Access to product upselling tools and abandoned cart popups
- Premium – $159 a month (up to $200’000 a year in sales):
- Everything in the Business plan
- Priority customer support
- Product migration – the Sellfy team will upload product files, descriptions, and images on your behalf.
Payhip is another ecommerce store builder that allows you to sell various digital products, including eBooks, courses, and memberships. In addition, you can connect your own custom domain name, add a blog, and list unlimited products on your store.
Payhip also comes with built-in marketing features for email marketing, coupon creation, affiliate marketing, upselling, and cross-selling over your social media profiles. You can also allow users to leave product reviews on your website.
More specific to selling logos, you may find the following Payhip features useful:
- Download limits: These prevent customers from downloading multiple copies of your logo.
- Galleries and slideshows: You can add a gallery or slideshow of your logos using Payhip’s website editor – you don’t need a third-party integration.
- Variants and pricing structures: You can create logo variants and higher-tier versions of your designs. For instance, you can set custom pricing for each variation, for example, basic logo design, specialist design, pro design, etc.
Pricing (Billed Monthly)
Payhip’s pricing tiers are as follows:
- Free – $0 a month:
- You can list unlimited products
- All Payhip features
- A fully hosted eCommerce store
- 5% transaction fees
- Plus – $29 a month
- Everything in the Free plan
- 2% transaction fees
- Pro – $79 a month
- No transaction fees
Ecwid allows you to create a free, fully hosted ecommerce website. You can create a site from scratch using their website builder or import a design from an existing store.
You can launch advertising campaigns across email, WhatsApp, and social media. Plus, you can view analytics concerning website visits, orders placed, and revenue, which you can turn into a monthly or weekly report. All from within Ecwid’s dashboard!
You can set up recurring payments, allowing you to offer customers to subscribe to your service. It’s also worth noting that Ecwid supports plenty of payment gateways, including Stripe, Square, PayPal, and Clover, as well over 70 third-party payment gateways.
In addition, you can turn your store into an app and accept in-app payments via iOS or Android devices.
Some valuable logo selling features Ecwid has includes:
- Social media integrations: You can cross-sell across social media, including Instagram, Tiktok, Pinterest, and Facebook. Also, when you integrate your socials, you can view your logo sales across your socials from the convenience of your Ecwid dashboard.
- Product comparison app: This third-party app is available in Ecwid’s app store. You can offer different logo products/services and allow customers to compare by price and features.
- Multi-tier menu: If you’re organizing logos into multiple categories, you can use this app to create multi-tier menus that enable customers to navigate products by price, featured design, etc.
Pricing (Billed Monthly)
Ecwid’s pricing plans are as follows:
- Free – $0 a month:
- You can launch an ecommerce store
- List up to 10 products
- Venture – $15 a month:
- Everything in the Free plan
- You can connect a custom domain name
- List 100 products (up to 25GB per file)
- Social media integrations
- Create and offer discount codes
- A sales tax calculator
- Access to Ecwid’s app store
- SEO tools like the ability to edit meta descriptions, tags, and generate sitemaps
- Business – $35 a month:
- Everything in the Venture plan
- List 2,500 products
- eBay and Amazon integrations
- You can create abandoned cart popups
- Users can add custom requests at checkout
- Unlimited – $99 a month:
- Everything in the Business plan
- Unlimited products
- POS integration
- Priority customer support
EDD – Easy Digital Downloads
EDD is a WordPress plugin that empowers customers to download content from your website. Unlike the other examples on this list, you must have an existing WordPress website to be able to download and use this plugin.
You’ll also have to be happy to sell your logos as-is, without any customizations, and at a set price. Though of course, you can always tell customers to contact you if you’re happy to offer logo personalization.
As you’ve probably already guessed, EDD enables you to accept customer payments in exchange for shoppers downloading your digital content.
To promote your logos, you can create discount codes and enable shoppers to create customer accounts on your website.
EDD also enables you to monitor your sales and downloads from the convenience of your WordPress dashboard. Other features that might be of interest to logo sellers include:
- Download protection: EDD prevents unauthorized users from downloading logos without your permission.
- Fronted submission extension: This enables you to let other people sell their logos on your site, and you can take a commission from any sales made.
Pricing (Billed Yearly)
EDD only offers yearly billing. Of course, if you don’t already have a WordPress site, you’ll have to cover the cost of your hosting, domain, security, etc. That said, EDD’s pricing tiers are as follows:
- Personal – $99 a year:
- EDD extension for one website
- Multi-currency support
- Automatic plugin updates
- Extended – $199 a year:
- Everything in the Personal plan
- You can sell subscriptions and production bundles.
- Customers can leave reviews.
- Professional – $299 a year:
- Everything in the Extended plan
- Customers can create wish lists.
- You can provide customers with automated product recommendations.
- Customers can request additional services at the checkout.
- All Access – $499 a year:
- Everything in the Professional plan
- You can use EDD on three sites.
- Over 80 integrations, including Dropbox, Zapier, Slack, and many more
- Fraud monitoring
- A Slack integration
- Access to product comparison and reward features
- Email automation
Selling Logos via an Online Marketplace
Now that we’ve covered how to sell logos via your own website let’s take a closer look at how to sell logos on online marketplaces.
Depending on the marketplace, you might be able to list your logo-making services and wait for customers to contact you. Or you can sometimes approach customers who have posted a brief. Some marketplaces allow you to do both.
Generally, you showcase your work on a portfolio page and list the cost of your services based on a tier-based structure.
In addition, you can explain on your profile what experience you have, what kind of work you do, and what a customer needs to do to begin a project with you.
Most marketplaces attract large pools of potential customers. However, this also means you’ll have a lot of competition from other sellers offering the same services.
Selling logos via online marketplaces is usually a good choice for freelancers and newbie logo makers. Not least because you can start selling without much (if any) initial capital.
Lastly, it’s also worth noting that most online marketplaces charge a small fee when you make a sale. Before deciding which online marketplace to use, do some research. You’ll want to do some digging to see if the platform charges hidden transaction or listing fees, the company’s policies regarding customer disputes, and what other sellers are doing to attract customers – since you’ll probably be in competition with them.
Pros and Cons of Selling Logos via an Online Marketplace
- You might benefit from the marketplace’s pre-established audience base.
- Most marketplaces offer a degree of protection against scam customers.
- You can approach customers advertising a need for your services.
- Building your own brand aesthetic is usually limited.
- Highly competitive.
- You have to adhere to the marketplace’s way of doing things, so you don’t have as much control over your operations.
With that said, let’s look at some of the best online marketplaces for selling logos:
GraphicRiver is an Evanto subsidiary. It’s essentially a vast online marketplace for fonts, logos, and digital assets. Customers can browse content and filter their logo search by categories, such as animal and plant logos.
GraphicRiver is designed to make logo selling a simple process for you and your customers. First, creators can list preset prices for each logo template. Then, customers can purchase the license to use the asset. For instance, you could offer a regular license to grant access to one end product or offer an extended license so that users can create multiple end products.
You can also add various tags to your logos to boost visibility when customers search for the kind of products you’re offering.
To start selling content on GraphicRiver, you need to become an Evanto author. Authors are screened based on their portfolio of work and need experience selling online.
If you successfully become an Evanto author, there’s no charge for listing your products. However, you will incur the following fees:
- Buyer’s fee: This is how much Evanto takes from the sale (usually 20% of the net revenue).
- Author’s fee: This is how much Evanto takes from your profit (usually 55% of the total price if you are a non-exclusive seller and 12 – 37.5 % for exclusive sellers*).
*Exclusive sellers can only distribute their content on Evanto, so they receive a lower author fee. Non-exclusive sellers can distribute work outside Evanto, but they have to give more of their earnings to Evanto.
For instance, if you have an item price of $30, the buyer’s fee will be $6. This means in total, the customer will pay a listing fee of $36. Now, subtract the author’s fee and buyer’s fee, which is 55% (equivalent to $16.5), and the $6 buyer’s fee. You receive $13.50 (not including taxes).
When it comes to online marketplaces, Etsy is a major player. Although it’s typically associated with vintage and handmade goods, you can also sell digital products here, including logos!
With Etsy, you can organize your logo services into different product packages. This allows you to offer customers both premade and custom logos.
You can create a basic storefront to launch your brand and collect customer payments. Best of all, with more than 96 million active buyers, Etsy has a huge audience! However, with 7.5 million Etsy sellers, there’s also a lot of competition. Of course, not all of these will sell logos, but hopefully, you get our point!
The following Etsy features may come in handy for selling your logos:
- Product tags: You can tag your logos according to their product categories and features to make it easier for customers to find your work.
- Logo variants: You can sell logo variants alongside different pricing structures.
- Personalization: Etsy’s personalization feature allows customers to make custom order requests.
Some of Etsy’s fees vary depending on the country you’re selling from. For instance, regulatory operating fees are charged in the UK, France, Turkey, Italy, and Spain, ranging from 0.25% to 1.1% of the item price. These are in addition to the fees listed below.
Other mandatory fees include:
- Listing fees: 0.2% per item, charged every four months.
- Transaction fees: 6.5% per transaction is deducted from the item price.
Fiverr is an online freelance marketplace. It’s a broad platform, with freelancers selling everything from logo design to game coaching gigs!
Fiverr makes it easy for sellers to list their services. On top of that, buyers can contact sellers directly to find out more info before they commit to purchasing a gig.
That said, Fiverr boasts several features that allow you to sell logos professionally:
- Service categories: Sellers can list services using a tier-based structure, enabling you to include additional costs for things like extra revisions, quicker delivery times, etc.
- In-app communication: You can communicate with customers throughout the design process using Fiverr’s in-app messaging service.
- Portfolio: You can list your credentials and portfolio as part of your profile page.
Fiverr doesn’t charge freelancers for listing their services. It does, however, take a hefty percentage of your sales.
Fiverr charges two fees:
- Transaction fees: Fiverr takes 20% of the total transaction amount. You’ll receive the remaining 80%.
- Service fees: Fiverr charges sellers an additional 5.5% on top of whatever price you’ve listed whenever you make a sale.
Redbubble is a print-on-demand marketplace that enables you to create and sell a wide range of custom merchandise.
When it comes to selling logos, there are several Redbubble features worth noting:
- Personalized requests: Users can message you directly to request a custom logo.
- Adding logos to merchandise: You can upload your logo designs to over 70 different physical products.
- Sell your logos: On your Redbubble page, you can showcase each logo design you’ve placed on POD products and arrange your work by price, category, and collection.
Thanks to its POD service Redbubble is a good choice for logo designers also dabbling in merchandising. However, it’s not a great choice if you want just to sell your logo as-is because your design has to go on a POD product; you can’t sell logos on their own.
At this point, it’s also worth noting that designers can find a broad audience on Redbubble – it has a user base of appropriately 4 million. But keep in mind that 800,000 of these are sellers, so it’s a pretty competitive platform.
It’s free to list and sell products on Redbubble. However, Redbubble’s pricing operates like most POD services, where you have the following:
- The product’s base price: The base price varies on the product you’re selling and the shipping cost to a given country. It also includes product listing and fulfillment costs.
- Artists margin: This is how much you make as a designer. You set this price as a markup on the base price.
- Retail price: This is the final price the customer sees.
So, for instance, let’s say you’re selling your logo on a t-shirt design. The base price of the t-shirt is $25. Then, suppose you add a 20% markup; the total retail price would be $30. In this instance, you would earn a $5 profit on each sale you make.
Zazzle is another POD marketplace where you can upload your logo onto Zazzle’s products and start selling for free. But, again, you decide your profit based on a markup percentage of your choice – Zazzle calls this a ‘royalties rate.’
For logo designers, Zazzle has a few useful features to keep in mind:
- User customizations: Customers that want to customize one of your designs can pay you a royalty to do this rather than requesting a modification. However, you’ll retain the rights to your design.
- Portfolio: You can showcase your logo designs on POD products via your brand page. Users can browse products by price, category, and collection. (Like Redbubble, you can’t sell logos by themselves.)
Similar to Redbubble, Zazzle provides a base price depending on the product you’re selling and the shipping costs.
Zazzle advises setting your royalty rate at 12%. However, you can increase this for more complex designs or lower it depending on your preference. For instance, if the base price of the POD product you’re selling is $30 and you charge a 12% royalty, customers will pay $33.60. In this case, you’ll earn $3.60 on each sale.
Now that we’ve covered some popular options for selling logos on your own website and/or via online marketplaces let’s discuss the best options.
- For beginners – we recommend getting your start on Payhip because you can sell unlimited products for free with them. Then to boost your visibility, you can post these designs on online marketplaces like Fiverr or put them on POD products sold on marketplaces like Redbubble and Zazzle.
- For professionals – If you’re looking to launch your own logo website, Ecwid unlocks the tools you need to start selling online without the expense associated with some of the other ecommerce platforms listed here. For instance, Ecwid’s Venture plan allows you to upload 100 products for just $15 a month. That’s way lower than Shopify or Sellfy!
Whether you plan to make a living selling your designs or looking for your next side hustle, launching your own website is the best place to start. Compared to selling via online marketplaces, you have much more control over your branding and marketing when you sell logos on your own website.
That isn’t to say you can’t use a marketplace to bolster your sales efforts. Instead, we think selling on multiple platforms, including online marketplaces, is a great way to boost your visibility. Then, once you’ve started to establish yourself, you might want to consider investing in a paid ecommerce platform. Or, if you’re already a seasoned pro, platforms like Ecwid, Shopify, and Sellfy are all excellent options.
Although Shopify has a more comprehensive array of apps and themes, this is reflected in its pricing. That’s why, overall, we recommended Ecwid since it’s far cheaper and still provides plenty of tools for managing your website.
However, Etsy is an excellent option if you don’t want to make a website. You can still market yourself on social media. But, of course, you won’t have as much control over your branding or your customer’s experience.
That’s all, folks; over to you – how do you plan to start selling your logos online? Let us know your thoughts in the comments box below!