Best Reverse ASIN Tools to Find Top Amazon Keywords for 2023

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That’s why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits. They tap into these unique Amazon identification numbers to scan what competitors are doing in their stores and how well those products perform.

In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. They also tap into information that’s not provided on Amazon Seller Central, giving you an advantage over every other seller not using reverse ASIN tools.

We’ve researched the collection of options available for you today and narrowed down the list to the absolute best reverse ASIN tools. Our process involved making sure each reverse ASIN tool has a simple user interface, fine-tuned promotional features, and powerful external traffic analytics that you can’t find anywhere else. In addition, we wanted to ensure that the best tools have strong scanning features to check on competitors and learn their own best practices. This way, you’re never behind your competitors, and you have the opportunity to gain an advantage in the long run.

Keep reading to learn all about the best reverse ASIN tools based on our comprehensive research and testing.

The Best Reverse ASIN Tools

In this guide, we outline the basics of each tool, talk about pricing, and explain which tools offer the top features for growing your Amazon business with precise Amazon keyword tracking and analysis. Keep in mind that most of the following tools come as part of online software suites, so we’ll specify which feature is the most focused on reverse ASIN research.

Semrush App Center (Search Insights for Amazon & Traffic Insights for Amazon apps)

Both the Search Insights for Amazon app and the Traffic Insights for Amazon app are a part of the larger Semrush App Center, a one-stop shop for all kinds of marketing tools that cover pretty much every aspect of the job. The App Center has a special e-commerce category where you’ll see a lot more Amazon-tailored tools that are all powered by Semrush, including:

  • Keyword Wizard for Amazon
  • Listing Alerts for Amazon
  • PPC Optimizer for Amazon
  • Product Research for Amazon
  • Listing Quality Check for Amazon
  • Split Testing for Amazon 

Most of the tools have a freemium model where you can access some basic features forever free—listing alerts, search and traffic insights, keyword research, and a listing quality checker for Amazon requirements. To use the advanced features of the apps, and you’ll likely need them for in-depth reverse ASIN reports from other traffic sources as well as Amazon, you can use the free 14-day trial or sign up for the premium plans that start at $9.99/mo. The Search Insights for Amazon app comes at $19.95/mo, while Traffic Insights for Amazon will cost you $29.95/mo.

In terms of the reverse ASIN tools, these two are the most advanced solutions on the market by the number of analyzed traffic channels. With the power of both tools combined, sellers can seek out the most gainful keywords and traffic channels, while also finding new customer niches that other sellers have found success with. The cherry on top is that you can run reports for however many Amazon products you want. And, you’ll see data about total reach, reach by channel, Amazon organic traffic, Google organic traffic, referring domains (backlinks), and Google Shopping Ads. These tools are perfect for both experienced and new sellers trying to get a leg up on the competition.

As for the primary features, here’s what to expect from the apps:

  • Rapid reports on any ASIN, with data on traffic channels (external and internal), audience growth information, sales potential, and more.
  • Insights on promotional strategies used by the competition, whether that’s through referrals, Amazon and Google organic traffic, or ads.
  • Unique features such as traffic estimation metric – showing actual traffic volume by channels and even by keywords, and Amazon SERP features (such as; “Editorial Recommendations,” “Sponsored,” “Best Seller,” “Amazon Choice”, etc.) analysis for every keyword. The report also provides advanced filtering. 
  • Advertising keyword data based on keywords and the number of conversions for each ad.
  • Timelines to understand a product’s total reach as time passes. This allows you to identify trends and see which products are on the downswing. You can also see historical data on the keywords’ search volumes and other metrics.
  • Comparison features to put multiple ASINs next to each other and analyze their performance.
  • The apps are powered by Semrush (a leading marketing analytics platform) well-known for its big keywords and backlinks databases as well as data accuracy, and this fact adds extra trust.

And that’s just a selection of apps for reverse ASIN lookups and traffic insights. Don’t forget that Semrush App Center also provides Listing Alerts for Amazon app, which helps give you insights on listing suppression, keyword tracking, buy boxes, and prices. The Split Testing for Amazon app is helpful as well, seeing as how you can test everything from images to titles, and prices to descriptions. There’s also a Listing Quality Check for Amazon app packed with auditing features and actionable information on how to improve your conversion rates and boost overall visibility on Amazon. Pair all of that with the Product Research for Amazon app, Keyword Wizard for Amazon, and PPC Optimizer for Amazon, and you have a full-selling optimizer for any Amazon business.

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Helium (Cerebro)

Cerebro from Helium is part of an Amazon optimization suite with tools for:

  • Product Research
  • Keyword Research
  • Listing Optimization
  • Operations
  • Analytics
  • Marketing
  • Finance

Cerebro is included with the Product Research section of Helium, which is available for free as long as you keep the uses under two times per day. After that, the pricing starts at $39 per month and goes up to $399 per month depending on which features you need and the number of times you need to use it per day.

Cerebro is a keyword discovery tool and one a great reverse ASIN tool to take advantage of insights and analytics to get your product more exposure on Amazon. One reason we like Cerebro so much is because it has a Product Rank method which tells you the number of sales you need to achieve for a product to land on the first page of Amazon search results.

Other than that, Cerebro lets you leverage what competitors sell and how they bring in traffic, all coming together to help you boost the effectiveness of your own listings. You can also bring more awareness to your products, gauge which keywords will work for each item, and optimize product listings using some automated and manual tools. The reverse ASIN search is combined with a Product ID lookup for switching between different products and seeing rankings for keywords on each one.

What’s more is that Cerebro calculates an internal IQ score to tell you which products to choose to sell. Essentially, it creates a ratio of search volume compared to competing products using a keyword. The idea is to find items with lower competition but higher search volume, and it’s all merged into one score to make it easier to understand. Overall, Cerebro is a rather promising system for any type of Amazon seller, whether you’re an experienced veteran, an agency, or someone just getting started.

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Jungle Scout (Keyword Scout/Inspector)

The Keyword Scout/Inspector from Jungle Scout sells as a package with a wide range of other products from Jungle Scout. The brand has a $49 per month starter plan that goes up to $129 per month if you want to track up to 1,000 ASINs.

In addition to the Keyword Scout, your Jungle Scout membership comes with:

  • A browser extension
  • Product tracker
  • Rank tracker
  • Opportunity finder
  • Listing builder
  • Review automation
  • Product database
  • Supplier database
  • Sales analytics
  • Academy
  • Inventory manager
  • Alerts
  • Promotions
  • Category trends

As for the Keyword Scout/Inspector, it functions as a powerful way to strategize about your current and future Amazon products, while also discovering the highest potential keywords based on how they’re performing right now. It looks into the strategies being employed by whatever competitors you’re up against and gives you information on how to improve your own listings to beat them out. You’re able to reverse search multiple ASINs and see which keywords Amazon users like to type in to discover those types of products.

You can filter to locate high volume keywords, but also tap into lists of low competition keywords. Keyword Scout/Inspector delivers keyword ranking data, along with organic and sponsored information, as products sell online. We particularly enjoy that fact that you can view historical search volume; this essentially means that all sellers have access to monthly and yearly reports to see if any of these products have much potential in the future. This is also a wonderful tool to discover if there’s any seasonality behind a certain product.

Along with the ability to gather competitive intelligence, explore keyword strategies among ASIN groups, and refine your strategy throughout the process, Keyword Scout/Inspector looks like an excellent way for individuals, agencies, and growing Amazon sellers to learn more about their competition (and the keywords being used by the competition).

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Viral Launch (Competitor Intelligence)

Competitor Intelligence from Viral Launch is available alongside a wide range of other products from Viral Launch, including:

  • Product Discovery
  • Market Intelligence
  • Keyword Research
  • Listing Analyzer
  • Keyword Manager
  • Listing Builder
  • Kinetic PPC
  • Split Testing
  • Launches

The pricing for Viral Launch starts at $69 per month, but the true Competitor Intelligence functionality doesn’t come around until you pay for the $99 per month plan. There’s also a plan that incorporates ads for $199 per month.

The Competitor Intelligence tool digs deep into your competition by offering one of the best reverse ASIN tools. You can type in an ASIN, or several ASINs, and track everything from indexation, keyword rankings, and pricing. This is shown over time so you can check on items like search volumes, reviews, sales, and sponsored ad ranks. It’s also possible to steal top performing keywords that still don’t have as much competition.

Competitor Intelligence brings together several filters and analysis factors to identify keywords that were missed by your competitors. You get to stay one step ahead of other sellers, especially considering you get notified whenever a significant change happens to an ASIN, like if a price, review, or keyword ranking changes drastically.

With Viral Launch’s focus on keyword search volumes, keyword discovery, and product analysis, you can’t go wrong with its Competitor Intelligence tool.

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SellerApp (Reverse ASIN Tool)

The Reverse ASIN Tool from SellerApp actually comes as a completely free search bar on the SellerApp website. It’s limited to just a few searches, but signing up for an account unlocks more access. You simply type in any ASIN, then switch to which Amazon site you want to look on (based on country).

Amazon sellers get to take advantage of a powerful suite of products from SellerApp, all starting at $0 per month and going up to $99 per month. The free plan lets you track two products and complete keyword research, listing optimization, and product research. The $49 per month Pro Lite plan is the starting point for professionals that want to use basic exports, advertising automation, every feature from the keyword tracker, and more. Similar to most of the best reverse ASIN tools, the SellerApp version is packaged in with several other tools for:

  • Product Research
  • Product Ideas
  • PPC Analysis
  • Keyword Research
  • Listing Quality
  • Keyword Tracking
  • Profit Optimization
  • Business Alerts

The main reason sellers use SellerApp is to discover potential in the keywords used by competitors. You receive hundreds of keyword suggestions, and they all come from the competition. Therefore, it doesn’t matter if you’re a new seller or an experienced one; you don’t need your own data to get started. SellerApp also prioritizes keywords with low competition and high volume, meaning you’ll locate keywords for products that may not get as much use as others. There’s not as much of a reason to try to win out with high competition keywords.

Finally, SellerApp produces a substantial amount of data for short listing keywords with profit potential. You’ll see CPC rates, search volume, and keyword types, along with filters to organize the keyword lists, all of which come together to boost your insight into the market and get more sales.

From a seller’s perspective, SellerApp makes sense if you’re just getting started. But we also like it for more advanced operations, since you can never have too much information about the competition.

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Which of the Best Reverse ASIN Tools Should You Choose?

From Sellzone to SellerApp, these reverse ASIN tools allow you to dig into the Amazon competition and come out ahead in the future. All reverse ASIN tools on this list work best with their premium plans, but you’re able to at least test them out with free trials or through free plans. The good news is that the paid plans get covered once you make money from the results. That’s the whole point; the more you use them, the more money you should make.

We recommend starting with Sellzone and working your way down the list. You’ll find that each of the best reverse ASIN tools has unique interfaces that may work for some people over others. You also might need to choose one of them based on pricing. In that case, we still suggest you go with Sellzone to start since its free plan is the most powerful. Not to mention, the premium plan remains well priced and provides outstanding reverse ASIN features. Other than that, SellerApp and Cerebro provide free plans for getting a feel for how those tools work.

Hopefully, this guide helps you discover a new way to boost your sales and improve keyword research on Amazon! Let us know in the comments below if you have any questions about the best reverse ASIN tools.

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