The Best Sendinblue Alternatives (Feb 2023)

The best Sendinblue alternatives offer an effective way to enhance your email marketing automation strategy without relying on Sendinblue. While it’s fair to say Sendinblue is one of the more appealing choices for email marketing today, thanks to its versatility, advanced features and low prices, it’s far from the only option.

Sendinblue offers a reliable email approach to email automation, with the option to trigger campaigns using website engagement behavior. There’s also the option for omnichannel marketing via SMS, and Sendinblue also has its own convenient WordPress plugin. Unfortunately, Sendinblue is lacking in some areas too. The system can feel a little slow and clunky in places, and the free plan isn’t nearly as generous as you might think.

Today, we’ll be looking at some of the leading Sendinblue alternatives, and the benefits they can offer to your brand.

Sendinblue Alternative #1: HubSpot

HubSpot is one of the better-known companies in the marketing automation space. Popular for its comprehensive approach to sales, marketing, and customer service, HubSpot can transform the way you interact with your target audience at every stage of the buyer cycle.

Email marketing and automation comes as part of the HubSpot “marketing hub”, which also offers access to forms for collecting leads, ad management, and more. Thus, easy-to-use hub gives you a range of capabilities you might not get from other market contenders, including a built-in CRM solution, and live chat for speaking to customers.

Depending on your chosen package, you’ll have access to all kinds of bonus features to enhance your day-to-day operations and improve your chances of conversions. You can even choose to add in sales and service functionality from HubSpot too.

Pricing 💰

Similar to Sendinblue, HubSpot starts its pricing options with a free package, where you can access basic email marketing, form building, and live chat tools. Advanced features require an upgrade to the premium package, which starts at around $45 per month. This “starter” package comes with extra features like meeting scheduling, automation, conversation routing and task queues.

All paid plans also come with 1:1 technical support and storage for up to 15 million contacts overall, which is excellent for a growing business.

Pros 👍

  • Feature-rich functionality
  • Lots of marketing and sales tools
  • Built-in CRM for tracking relationships
  • Live chat included even with free plan
  • Free option available
  • Good technical support

Who is it Best For? ✅

If you’re looking for a potential all-in-one environment for sales, marketing, service, and CMS management, this could be the platform for you. HubSpot’s technology is wonderfully scalable to suit growing businesses.

Sendinblue Alternative #2: Constant Contact

Another well-known provider of email marketing and automation tools, Constant Contact ensures companies can connect with their customers on a deeper level. Simplifying the way you interact with your audience; Constant Contact provides everything from fantastic email templates to extensive automation tools for full buyer journey support.

Similar to Sendinblue, Constant Contact supports interactions with your audience throughout multiple channels, including social media platforms like Facebook and Instagram. You can set up a marketing calendar to track your campaigns, and there are various online training and help tools too, so you can get started fast. Sign-up forms are available to help capture leads.

One interesting thing about Constant Contact is its decision to invest in AI technology, to help you make better decisions about how you connect with customers.

Pricing 💰

There’s an initial free trial available so you can examine the features and functionality for yourself. However, you won’t be able to access a free forever plan like you would with Sendinblue. The first paid package starts at $20 and increases based on your number of contacts.

Even the basic premium package from Constant Contact comes with access to unlimited email sends, apps, integrations, signup forms, and support for up to 5 users. More advanced functionality is available starting at $45 for Email Plus, which includes things like ecommerce marketing and polls.

Pros 👍

  • Plenty of automation tools
  • Integrates with websites and social media
  • Landing pages and sign-up forms
  • Drag and drop editing
  • AI website building support
  • Simple backend environment

Who is it Best For? ✅

If you’re searching for a convenient way to connect with your target audience, both through email and a great website, Constant Contact can help you tackle both things at once. You can even expect excellent results as a beginner.

Sendinblue Alternative #3: Moosend

Rapidly becoming one of the most popular email marketing tools available, Moosend is a popular competitor to Sendinblue, offering exceptional ease of use, mixed with convenient automation. Trusted by leading companies like Dominos and Gucci, Sendinblue gives you a comprehensive customer communication platform, without the need for coding knowledge.

There’s a drag-and-drop email editor, as well as attractive templates to get you started. You can segment your list extensively and send specific messages to the right people, or build A/B tests to see which of your campaigns is working the best.

Moosend is particularly attractive to beginners because you can access templates for your automation strategy if you haven’t built a workflow before. The automation editor is also drag-and-drop, like the email builder, and you can access advanced reports to see how your strategies are paying off. Website and user tracking helps with making decisions based on behavior too.

Pricing 💰

There’s a free plan available from Moosend, similar to Sendinblue, but it is somewhat limited. The good news is you do get unlimited emails, subscription forms and signup forms to help you out with Moosend’s free plan.

If you want extensive features, like A/B testing and reporting, you’ll need to upgrade to at least the Pro plan, starting at $8 per month. There’s also an enterprise solution available.

Pros 👍

  • Reasonably generous free plan
  • Custom analytics and reporting
  • Easy to build automation workflows
  • Great for beginners
  • Lots of options for segmentation

Who is it Best For? ✅

Moosend is perfect for small companies in the midst of growth who want to ensure they’re making the right impact on their audience. You can even use APIs to link email marketing tools with your website and other crucial features.

Sendinblue Alternative #4: Omnisend

Omnisend is a comprehensive tool for email marketing, automation, and SMS. Trusted by tens of thousands of customers worldwide, the service allows companies to drive effective sales outcomes almost on autopilot. You can build your own automations, or use templates for things like welcome series, cart abandonment, and transactional emails.

On top of a number of professional-looking templates to get you started, Omnisend also provides a handy drag-and-drop builder, so you can customize your messages. There’s also a robust segmentation section which allows you to separate customers based on shopping behavior and unique characteristics, for more relevant advertising.

Similar to Sendinblue, Omnisend also combines multipole channels, including SMS and social media, to help you connect with your customers wherever they are. You’ll also be able to integrate the system with your ecommerce platform, with plugins available for BigCommerce, Shopify and WooCommerce too.

Pricing 💰

Similar to Sendinblue, you can access a free version of Omnisend, but the functionality will be reasonably limited, supporting only around 15,000 emails per month. There are sales reports and full campaign automation available from the free plan, but no A/B testing.

Paid packages will give you access to more functionality, including SMS credits, advanced reporting tools, web push notifications and more. These packages start at around $16 per month.

Pros 👍

  • Extensive customer analytics and reporting
  • Integrations with marketing tools
  • Easy-to-use interface
  • Great segmentation options
  • Dynamic email creation

Who is it Best For? ✅

Omnisend is an excellent pick if you’re looking for the best way to connect with your audience through personalized communications. Tools like dynamic content the product picker for autoresponders make adjusting emails to suit your customer’s preferences much easier.

Sendinblue Alternative #4: AWeber

Another of the most popular tools for marketing automation, AWeber provides an all-in-one platform for businesses where they can engage with audiences in a range of ways. The AWeber environment makes it easy to get online and start connecting with clients fast, through landing pages, email marketing, and messaging.

With AWeber, you’re almost guaranteed to get to the inbox, with excellent deliverability rates. Plus, you can use a number of filters and tags to segment your audience for more personal messages. A/B testing ensures you’re sending the most optimized content every time.

AWeber helps companies achieve their business goals faster, with a comprehensive package of landing page templates, email automation, ecommerce pages, web push notifications, and more. You can even start your campaigns for free.

Pricing 💰

AWeber’s free version is one of the most exciting parts of the solution. The free package gives you everything you need to begin email marketing, with support for 500 subscribers and 3000 emails per month. You can also access the drag-and-drop email builder, create dynamic or AMP emails, and use thousands of professional images.

The “Pro” version of AWeber starts at $16.15 per month when billed annually for up to 500 subscribers. This package supports unlimited email sends, email split testing, behavioral automation and so much more.

Pros 👍

  • Very generous free package
  • Lots of free templates for landing pages and emails
  • Easy-to-use backend environment
  • Suitable for omnichannel marketing
  • AMP emails and dynamic content

Who is it Best For? ✅

AWeber offers fantastic high-quality features, even on the free version of the package. If you want to send highly customized emails to your audience, AWeber can help, with behavioral insights and extensive segmentation available.

Sendinblue Alternative #5: Klaviyo

An email marketing solution designed to help you build stronger relationships with your customers, Klaviyo is ideal for modern brands. With one of the most powerful segmentation engines available, Klaviyo ensures you can get as personal as possible with your target audience, which can improve your chances of conversions.

Aside from extensively personalized email marketing, Klaviyo also supports omnichannel advertising, with SMS messages. There’s also the option to integrate a wide range of tools like Shopify and BigCommerce, so you can connect your website directly to your email strategy.

Klaviyo’s technology also comes with extensive tracking and behavioral targeting tools, so you can understand exactly what influences the customer journey. Overall, you get a fantastic tool for highly focused and personalized email marketing.

Pricing 💰

Like Sendinblue and many other leading email marketing tools, Klaviyo has a free version for up to 250 contacts and 500 email sends. You’ll also be able to use the Klaviyo ROI calculator to determine how much you could potentially make with Klaviyo.

After the free version, the amount you’ll pay depends on the number of contacts you have. For instance, 500 contacts will cost you around $20 per month. You can also get deals on SMS and email marketing too.

Pros 👍

  • Suitable for omnichannel marketing
  • Great reporting and analytics
  • Integration with Facebook audience
  • Easy-to-use visual email builder
  • Fantastic at segmentation

Who is it Best For? ✅

Klaviyo is an excellent email marketing tool if you’re looking for a way to run highly segmented and customized campaigns. You can get really in-depth with your segmentation and run omnichannel campaigns across SMS and Facebook too.

Sendinblue Alternative #6: ActiveCampaign

These days, if you’ve heard of email automation, you’re probably familiar with ActiveCampaign. This state-of-the-art solution for marketing gives you everything you need for comprehensive advertising success. More than just email, you’ll also have access to a CRM solution for relationship management, and SMS marketing.

ActiveCampaign makes it easier to capture and nurture leads. You can design your own ecommerce store, create subscription forms, and extensively segment all of your contacts. There’s also a number of ways to nurture leads, through email, Facebook custom audiences, and SMS. Dynamic content even ensures you can adapt your campaigns to suit your audience.

ActiveCampaign can take a little while to get used to at first, but it’s also one of the most comprehensive marketing tools around. There’s even a “customer success commitment” promise from the brand, which includes free migration, support for every customer, and training tools so you can improve your email skills.

Pricing 💰

The price you pay for ActiveCampaign depends on both your marketing needs, and audience size. If you want just the basic features for $500 contacts, you’ll pay around $9 per month. The “Plus” package gives you a lot more functionality in terms of advanced reporting and customer success pipelines, among other things. With Plus, you’ll pay around $49 for 500 contacts.

ActiveCampaign also has a $129 “Professional package”, with site personalization, win probability, omnichannel customer service tools, and access for up to 50 users. The “Enterprise” package starts at $229 per month, with access to custom reporting, unified inboxes, and custom reporting, among other features.

Pros 👍

  • Extensive selection of marketing tools
  • A/B testing and reporting
  • Sales, CRM, and Service features
  • Visual workflows for automation
  • Lots of ways to grow your brand

Who is it Best For? ✅

If you’re looking for a very advanced tool for omnichannel sales, marketing, and service, ActiveCampaign is a great choice. You’ll even have access to a CRM so you can track customer relationships and make the most out of your connections with clients.

Sendinblue Alternative #7: MailerLite

Another of the better-known solutions for small businesses hoping to automate their email campaigns, MailerLite is packed full of impressive functionality. This simple and effective marketing tool ensures companies of all sizes can build attractive newsletters, landing pages and more.

MailerLite is one of the more affordable options when it comes to choosing a modern email marketing service. However, a low price doesn’t mean you miss out on functionality. You can still segment and target specific customers with your email campaigns, build your own websites, and even sell digital products with MailerLite’s help.

The MailerLite email marketing platform even comes with the tools you need to build popups, soy ou can optimize your website for collecting leads.

Pricing 💰

MailerLite has an attractive free forever plan for up to 1000 subscribers, with the option to send up to 12,000 emails per month for free. Notably, upgrading to even the smallest paid plan at $10 per month for up to 1,000 subscribers will give you unlimited emails per month.

Like many of the email marketing platform providers available today, the price of your email marketing campaigns will differ depending on the number of customers you have to contact.

Pros 👍

  • Intuitive user interface
  • Excellent email deliverability
  • Plenty of customizable templates for landing pages and emails
  • A more affordable automation platform
  • Good support for business owners

Who is it Best For? ✅

If you’re looking for a user-friendly platform where you can create pop-up designs to attract leads and connect with your customers on a consistent basis, MailerLite is an excellent tool. This tool will have you creating email marketing campaigns in no time, with minimal expense.

Sendinblue Alternative #8: Mailchimp

When it comes to email marketing software, it’s hard to find anyone who hasn’t heard of Mailchimp. Ranked towards the top of the list for email tools, like Mailjet, GetResponse and Campaign Monitor, Mailchimp allows users to send a range of emails with ease. You can set up SMTP campaigns, track performance in real-time and even use A/B testing to find the best email campaign.

Mailchimp is a leading service provider for omnichannel marketing, with access to SMS and social media integrations too. There’s a drag-and-drop editor for creating professional-looking emails and extensive segmentation for your email strategy too.

Mailchimp gives you everything you need to keep your engagement rates high, and your unsubscribe rates low. You can even use suggested campaigns to help generate positive results for your webinars, abandoned cart recovery messages, and more.

Pricing 💰

There’s a free forever plan available from MailChimp which offers access to a host of features like a CRM, website builder, creative assistant, and landing page building. If you’re ready to upgrade to something a little more expensive, the first paid plan starts at $9.99 per month for extensive multi-step journeys and custom branding. There’s also a standard package for $14.99 with access to features like send-time optimization.

The premium email package is $299 per month, but it comes with far more advanced segmentation, reporting, and multivariate testing.

Pros 👍

  • Integrated CRM for better segmentations
  • Forms, landing pages, and website building
  • Multi-step omnichannel journeys
  • Plenty of user support
  • Lots of intelligence with things like send

Who is it Best For? ✅

If you’re looking for an easy-to-use and immersive tool for email marketing, Mailchimp is one of the top contenders for a reason. This easy-to-use ecosystem will have you sending amazing email campaigns in no time.

Choosing the Best Sendinblue Alternatives

There’s no shortage of Sendinblue alternatives out there to help you run the most effective email marketing campaigns. Most of the top contenders on the market today are extremely flexible, with the option to link your accounts to tools like Zapier and Shopify, for cross-platform customer journey tracking. There’s also a lot of advanced segmentation, to create more personalized campaigns.

Although Sendinblue has a lot to offer in terms of email marketing functionality, it’s not the only product with a free starter package and excellent flexibility. You can even try some of the options above for free, before you start spending cash on a monthly campaign.

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