ConvertKit Pricing: Everything You Need to Know for 2023
If you’ve been thinking of investing in ConvertKit as your tool for creator growth, there’s one very important factor you’ll need to consider: ConvertKit Pricing.
While there’s definitely more to choosing a marketing automation tool and landing page builder than finding something that suits your budget, price will always be important to any brand.
ConvertKit stands as one of the most valuable tools for creators on the web today. The all-in-one solution promises users an all-in-one marketing platform. With ConvertKit, you can design stunning landing pages, sell products through ecommerce, and collect customer details with forms.
ConvertKit also has tools to help you automate your marketing campaigns, push prospects through the buying funnel, and improve your chances of growth.
However, as fantastic as ConvertKit can be for many brands, its pricing structure can be a little difficult to understand.
Fortunately, we’re here to help.
What is ConvertKit? An Overview
Let’s start with the basics: what actually is ConvertKit?
ConvertKit started life as an email marketing automation tool, designed to help companies grow their presence online through email automation. Today, the brand has evolved on a global scale, and the ConvertKit platform offers a much wider selection of products.
While you can still design phenomenal email campaigns with the in-built email designer, you can also boost your chances of success online with a range of other capabilities. For instance, ConvertKit now offers users:
- Landing page creation: Design custom landing pages to capture and convert customers with beautiful templates and plenty of unique functionality.
- Creator Pro: A comprehensive toolkit offering insights into your company’s growth, with subscriber scoring, deliverability reporting, newsletter referrals, and Facebook custom audiences. There’s even email URL editing and team collaboration.
- Email automations: You can design comprehensive email marketing campaigns with stunning templates, interactive elements, and more. There are also tools to help you automate your emails for a range of different campaigns.
- Sign-up forms: Sign-up forms help you to capture leads for your marketing and sales strategies, while keeping you complaint with privacy regulations.
- Commerce: Sell your products in minutes through your website, and set up a variety of different pricing structures to monetize your brand.
- Creator Profiles: Create a complete profile with insights into all of your channels, products, and newsletter feeds in one place.
ConvertKit can also integrate with a range of other tools you might already use in your business, like Squarespace, Teachable, Shopify, and many others. For an online business in search of growth, or business owners with a creative streak, ConvertKit offers a lot more than just landing page templates.
Depending on the pricing tiers you choose, you’ll be able to create all kinds of sales funnels, social media pages, signup forms, and more. You can even take credit card payments with ConvertKit features.
ConvertKit Pricing: An Introduction
At a glance, ConvertKit pricing can seem a little more complex than some other pricing structures offered by similar brands. This is because when you buy services from ConvertKit, your cost will vary depending on a number of factors, including:
- Which features you need: Different packages offer different capabilities
- How many subscribers you have: Your pricing for each package will increase based on your number of subscribers (starting at 300).
- Your billing structure: You can get 2 months of ConvertKit for free each year if you pay for an annual package, rather than paying monthly.
Notably, all plans come with certain features. For instance, whether you choose the “Free” plan or the Creator Pro package, you’ll have access to unlimited forms, unlimited landing pages, and unlimited email sending. All packages also come with audience tagging, segmentation, and options to sell digital products and subscriptions.
Every plan also comes with access to some manner of customer support. However, the level of service you get will vary drastically depending on your package. For instance, free users only get Community support, while Creator plan holders get live chat and email.
Each plan also provides you with access to the free courses available from ConvertKit. These are custom-built training tools which give you all the information you need to build your own landing pages, launch a digital product, and connect with customers over email.
The ConvertKit Free Plan
Let’s start our deep dive into the available plans from ConvertKit by looking at the “Free” plan. This is likely to be the package most compelling to small companies and creators who are just starting to build an audience. You’ll be able to create unlimited landing pages and forms, sell products, and send emails to up to 1,000 subscribers.
Notably, while the ConvertKit Free plan remains free for as long as you have fewer than 1,000 subscribers, you will be charged as soon as your number of customers tips over this level.
When you move beyond 1,000 subscribers, you’ll need to upgrade to a Creator plan to continue using the service. Here’s what you get with the free service:
- Unlimited landing pages
- Unlimited “link” pages
- Unlimited opt-in forms
- A customizable domain (though you may need to pay for a domain name)
- Unlimited traffic
- Opt-in incentives
- List growth reporting
- Subscriber segmentation
- An Unsubscribe page builder
- Subscriber tagging
- Unlimited email broadcasts
- Email templates and custom templates
- Image library access
- A/B split testing
- Conditional email content
- Resending for unopened campaigns
- Content snippets
- API documentation
- Unlimited digital product and subscription selling
- Tip jars
- Creator University
- Community Access
Notably, if you do set up an ecommerce page with the free plan on ConvertKit, you will need to pay for transactions. Fees start at 3.5% plus 30 cents.
The free plan is relatively robust, particularly with features like A/B testing available. However, it can be difficult to maintain your plan when your list starts to grow. You may not have all the autoresponder features you need with your ConvertKit account with lower pricing plans either.
The ConvertKit Creator Plan
The Creator Plan is where things start to get a little more confusing with ConvertKit pricing. This package is intended for companies looking to grow their business with automation features and scalability. There’s no need to worry about being moved to a different plan if your subscriber number increases. However, you will need to pay more depending on the email subscribers you have.
If you’re paying on a monthly basis, the Creator plan starts at $15 per month for up to 300 subscribers. Annually, you’ll pay only $9 per month. The increase in price as your subscriber list grows looks like this:
- 1000 subscribers: $29 per month (monthly) or $25 per month (annually)
- 5000 subscribers: $79 per month (monthly) or $66 per month (annually)
- 10,000 subscribers: $119 per month (monthly) or $100 per month (annually)
- 20,000 subscribers: $179 per month (monthly) or $150 per month (annually)
- 55,000 subscribers: $379 per month (monthly) or $316 per month (annually)
You can go all the way up to 400,000 subscribers at $2,299 per month (monthly) or $1,916 per month (annually). After that, ConvertKit recommends contacting their team for a custom deal. The Creator plan comes with all of the features of the Free plan, as well as:
- 1 extra team account
- The ability to remove ConvertKit branding
- Visual automation templates and a visual automation builder
- Automated email sequences
- 70+ direct integrations and API access
- RSS campaigns
- Free migration from another platform
- Live chat and email support
You’ll still need to pay the 3.5% plus 30 cent transaction fees if you’re going to be selling products too.
The ConvertKit Creator Pro Plan
The Creator Pro plan from ConvertKit is the most expensive, and comprehensive package offered by the company. It’s designed for creators looking to scale their business with advanced deliverability reporting, subscriber engagement, Facebook custom audiences and more. You also get Sparkloop for newsletter referrals.
ConvertKit Creator Pro follows the same pricing structure as the Creator plan, with your costs increasing based on your number of subscribers. The plan starts at $25 per month (paid annually), if you have up to 1000 subscribers. The monthly version will cost you $29 per month.
As your subscribers increase, the fees will look like this:
- 1000 subscribers: $59 per month (monthly) or $50 per month (annually)
- 5000 subscribers: $111 per month (monthly) or $93 per month (annually)
- 10,000 subscribers: $167 per month (monthly) or $140 per month (annually)
- 20,000 subscribers: $251 per month (monthly) or $210 per month (annually)
- 55,000 subscribers: $519 per month (monthly) or $433 per month (annually)
Like with Creator, you can scale your subscriber numbers all the way up to 400,000, though this will cost you a hefty $2,166 per month annually, or $2599 per month monthly. When you hit 500,000 subscribers, ConvertKit asks you to contact the team to arrange a custom plan.
The Creator Pro package comes with all the features of Creator, as well as:
- Facebook custom audiences
- Newsletter referral systems
- Unlimited team member accounts
- Options to edit links you’ve already sent
- Deliverability reporting
- Priority support (live chat and email)
- Subscriber engagement scoring
Once again, you’ll have the 3.5% plus 30 cent transaction fees to pay if you’re going to be selling products and services through one of your pages.
ConvertKit Pricing FAQ
If you’re still confused about ConvertKit Pricing, don’t worry, the following questions and answers might help.
Which ConvertKit Plan is best?
ConvertKit is a tool designed for all kinds of online creators and business leaders, so it’s a great option for a wide range of companies. The ability to move between three different plans and choose your subscriber numbers is relatively helpful too.
The free plan is intended for beginners with a small number of subscribers, while the Creator plan gives you more scope to grow and scale. Creator Pro is intended for maximum growth, with access to more analytics and automation tools.
What happens if you go over your subscriber limit?
If you go over your subscriber limit, ConvertKit will automatically upgrade you to the next plan, so you don’t have any disruption in your campaigns. However, if you clean out your list and go underneath your standard plan limit, you’ll need to connect the help team to reduce your payments.
If you do downgrade, you won’t notice the discount on your bill until the next month.
Does ConvertKit charge for unsubscribed or duplicated contacts?
You don’t have to worry about being charged double for having the same subscriber on two lists with ConvertKit. They charge you only based on the subscribers you have, so you’re less likely to pay for unsubscribed or repeat accounts.
Does ConvertKit charge for unsubscribed or duplicated contacts?
You don’t have to worry about being charged double for having the same subscriber on two email lists with ConvertKit. They charge you only based on the subscribers you have, so you’re less likely to pay for unsubscribed or repeat accounts. This is ideal for bloggers looking for an alternative to an email marketing software like Mailchimp which charges for every person.
Are there any discounts?
The only way for small businesses, podcasters and bloggers to get a discount for ConvertKit at the moment is to pay for an annual package rather than a monthly plan for their email marketing tool. You can also try the free account to keep costs low.
Is There a Free Trial for ConvertKit?
Because there’s a free package available from the ConvertKit team, they don’t actively advertise their free trial very well. You can sign up to the service for 14 days for free to test more advanced features than you’d get from the free plan, however. There’s also the option to contact the support team to set up a demo if you have more than 5,000 subscribers.
One extra benefit of ConvertKit is that it does have a money-back guarantee. If you sign up for one of the paid plans and you decide you don’t want to use the software within 30 days, they’ll return your money. The team will cancel your account immediately, but it can take between 3-5 days to receive your refund, so keep this in mind.
Notably, for customers already using other email tools, there’s also a free migration system for ConvertKit’s Creator and Creator Pro plans. This means the team will automatically switch you over from another platform, complete with all your segments, groups, lists and tags.
If you have more than 5,000 subscribers, the team will also import your sequences, automations, and email templates. There’s a simple form to fill out to get you started.
Further reading 📚
ConvertKit Review (Feb 2023): Email Marketing Automation For Bloggers
Convertkit vs Squarespace: Everything You Need to Know