30+ Fantastic Business Courses for Ecommerce Entrepreneurs

Are you interested in boosting your skills for your ecommerce store? Have you thought of a cool idea that you’d like to sell, but you aren’t entirely sure how to go about building and marketing your online shop? Why not consider enrolling in one of these killer business ecommerce online courses?

These classes are compiled online to guide you through the many opportunities and struggles you’ll encounter as an internet professional. From courses that guide you through the intricacies of analytics to classes that are there to walk you through the complex arena of social media, we’ve put together a daring list of the top courses for ecommerce.

In fact, many of them are posted online for free.

That said, you can also find several paid online courses that are packed with goodies to expand your online store and scale up in the process. The coolest part is that you can write these off as business expenses on your tax documentation.

Therefore, keep reading to learn about the best online ecommerce courses out there, and feel free to check out some of the free resources we have scattered throughout the Ecommerce-Platforms website as well.

General Ecommerce, Business, and Entrepreneurship Courses

MIT OpenCourseWare

The MIT OpenCourseWare website is filled with free online classes, so we recommend going to the search bar and typing in exactly what you’d like to learn about. You can find social media and ecommerce courses, along with marketing and supply chain management options for those who are looking to get a taste of the education that some people find at MIT.

Build a Successful Ecommerce WordPress site with proper SEO

This is a Udemy class that has very high ratings, and it includes 77 lectures with WordPress tips, email marketing courses, WooCommerce Settings, SEO advise and more. Skype support is offered if you want, and you can even chat with other people who are in the class.

University of the People

University of the People is another free online course offering, and it provides a wide selection of things to learn. Sign up for whatever you want, and follow along however quickly you’d like. Although the ecommerce courses are limited right now, you can search for things like marketing and social media.

Ecommerce Training Academy

The Ecommerce Training Academy is one of our favorites because it covers everything from social media to eBay. Learn about how to market yourself on Facebook, and even check out their blog, which has some free resources.

The SBA Learning Center

The Small Business Association provides quite a few resources, but the video courses are also offered for free, and you can locate classes for taking your product to market, understanding your customer and growing an established business.

Build an Online Business in 4 Weeks course

This is a very action-oriented Udemy course for online business beginners.  It’s designed for you to work through daily, so by the end of the 4 weeks, you’ll have also simultaneously developed some sort of minimum viable online business.

The Ultimate Guide to Business Plans

We’ll link to quite a few Shopify courses in this article. It doesn’t matter if you use Shopify or not, because this free resource goes into how you can make a business plan, along with financial, marketing and operations plans. Overall, it’s one of the more complete courses out there.

How to start your own Business with the Michigan State University

This Coursera course facilitated by the Michigan State University will guide you through the first steps of the creation of your new business. Even though this course doesn’t focus on digital businesses, the general principles to launch a business apply to any sort of ventures.

Build A Business Mentor Advice

Here’s a nice course that includes advice from some of the biggest names in ecommerce. For example, you learn about finding a muse from Tim Ferriss, along with how to launch a fashion business from Daymond John of Shark Tank.

Diploma in E-Business

This one is all about building a successful online business, where it outlines areas like Google Analytics and SEO. The course starts by introducing the techniques on how to get your website found on Google, then it goes all the way into how you can use reports and analytics for predicting things in the future.

Lynda Ecommerce

If you’re not familiar with Lynda, it’s a place where they have tons of video courses about just about every topic. The ecommerce page has classes for WordPress selling, lead generation fundamentals and eBay for people who want to sell online.

Training from Econsultancy

Econsultancy provides a valuable page filled with courses for you to choose from. The first course has information about improving your conversions, and you can also find classes for persuasive design, usability and online retailing in general.

Ecommerce Marketing and Lead Generation Courses

Digital Marketing Specialization

The Digital Marketing Specialization course allows you to master marketing concepts and tools that you would generally have to use when building an online business. This is actually part of the University of Illinois iMBA Program, so you know you’re learning from the top minds and you’ll be able to continue studying your MBA if you wish.

A Beginner’s Guide to Content Marketing

Here’s another in-depth guide from the folks at Shopify. They basically help you understand how to make a content marketing plan based on what Google, and your customers, want to see. This is a completely video-based class, and you don’t have to pay a dime.

Introduction to Marketing Course

This marketing course is a great introduction for beginners who may not have gone through a marketing class in college. You’ll be introduced to important concepts such as segmentation, differentiation, target marketing, and positioning.

Google AdSense Course

AdSense will eventually come into play if you have an online store, so we recommend enrolling in a class like this to see exactly what you need to do when making your ad campaigns. Since most people find companies through search engines, this is a huge one to look at.

50 Ways to Make Your First Sale

Having trouble making your first sale? This Shopify course walks you through various scenarios that may prevent you from finding that first customer. It talks about all the outlets you can touch on such as YouTube, LinkedIn, your website and more.

Fundamentals of Marketing Your Business Online

The Fundamentals of Marketing Your Business Online course covers area like building a landing page, using Google Analytics and connecting your organization with Google Apps for Business.

Cloudprint Marketing Video Series

Although this is an older course, we recommend taking a look at this one, since it’s free and it comes from the highly useful ViperChill community. The video class outlines everything from finding a niche to generating traffic and content.

Search Engine Optimization Courses

SEO Specialization

This SEO specialization degree will take you from the beginner to the expert level through 6 courses that last 6 months in total. Learn the fundamentals of Search Engine Optimization, how to Optimize a Website for Search, advanced tactics and strategies and finish with a practical case-study.

SEO for Ecommerce – Lynda

We talked a little bit about Lynda above, but this SEO course is certainly an option for you to look into. It starts by telling you about SEO, and then it goes into areas like creating buyer personas, harnessing page titles and eliminating duplicate content.

Google’s SEO Starter Guide

This is straight from the folks you want to appease the most. It’s a completely free course provided from Google, so get in there and read through the quick class to understand exactly what they are looking for.

The 15-Minute Guide to Becoming an SEO Ninja

Although this isn’t exactly a course, it’s a wonderful place to start if you’re currently pressed for time. Learn about which links are actually valuable to your website, along with on page ranking factors that you should take into consideration.

Ecommerce SEO 101 Video Series

This is a great course to look at if you have no idea where to start with SEO. It’s free, and it answers your most basic questions about search engines. You’ll also learn about keyword research, Google penalties and more.

User Experience for the Web

Your UX is going to play a large role in how the search engines view your website. Therefore, we recommend checking out this user experience course to learn about information, interaction and visual design.

Three Hour SEO Course for Beginners

The Three Hour SEO Course for Beginners begins by telling you more about SEO. It then moves onto topics like keywords, what Google likes and what Google doesn’t like. Social media and auditing your website are also crammed in there.

ClickMinded Search Engine Optimization Training

We recommend this course because it has over 50 lectures, all of them covering just about everything you would need to know about SEO. Areas like PageRank, off page optimization, recovering from bad links and mobile SEO are all covered in this in-depth class.

Social Media Marketing Courses

Diploma in Social Media Marketing

Want to become an expert in social media marketing? This is a great place to start since it offers information about Facebook, Twitter, blogging, and podcasting. You’ll discover guides on image sizes and their strengths, along with how to use autoresponders to automatically answer emails.

The Complete Digital Marketing Course – 12 Courses in 1

For a small fee, you gain access to 20 hours of training, quizzes and practical steps you can follow, all of which outline different social media techniques. They cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and much much more!

Social Media Marketing from Online Marketing Institute

The Online Marketing Institute has quite a few videos for you to follow along with if you’re not that well versed with social media. Some of the videos have information on sites like LinkedIn, Facebook, Twitter, and Pinterest.

Reports, Data and Analytics Courses

Understanding Data Analysis and Reports in Google Analytics

The course called Understanding Data Analysis and Reports in Google Analytics provides details on how to get started with digital analytics, along with guides for collecting actionable data with the tool. Navigating conversion reports is a key factor as well.

Understanding Your Audience: Market Segmentation

If you really want to show your customers personalized customer service, segmentation is the key. Not only is segmentation shown to improve your conversions, but it makes your customers happier as well.

Ecommerce Analytics: From Data to Decisions

This is another course from Google and seeing as how most of the tools you’re going to use for your ecommerce shop will be from Google, it’s not a bad idea to sift through this information. You’ll begin with some assessments and move onto some solid videos to guide you through Google Analytics.

Dropshipping Courses

eCommerce Platforms Dropshipping Guide

Following you’ll find a list of outstanding Dropshipping courses, however, our Dropshipping Guides are not less valuable (and they are completely free!)

Learn How to Setup a Dropshipping Business.

Learn about the Best Dropshipping companies (and how to deal with them).

Build a Dropshipping Empire From Scratch

Image credits: Shutterstock

Dropshipping is somewhat of an art. You basically partner with suppliers who store and ship products to your customers without requiring you to do anything in terms of logistics.

Despite the title of the course, it can be tough to start a store like this from scratch, but established businesses have found success and with this course, you can definitely learn the basics and get started.

The Ultimate Guide to Dropshipping

Shopify also offers a drop shipping guide if you’d like to dabble with this course. It’s a free class, and it covers everything from the supply chain to the elements of success.


The DropshipLifestyle site is an entire website with dropshipping courses, so if you’re certain that this is the route you want to take, consider signing up for some of the classes. Class titles include but are not limited to, PPC AdWords, building your dropshipping site and finding suppliers.

Ecommerce Law Courses

The Definitive Legal Guide to Ecommerce

Ever wonder if you’re following trademark, privacy and business structure rules? This course covers the legal implications for countries like the US, UK, New Zealand, Canada, and Australia.

Which of These Courses Can You See Trying Out?

There you have it! These are the best ecommerce online courses you can find, so feel free to get started with the free options. After you’ve understood some of the basics, select a couple of the paid courses, choosing topics that you could improve on right now. If you have any questions about the ecommerce courses outlined above, drop a line in the comments section below!

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