Printify Pricing (Feb 2023): How Much Does Printify Cost?
Printify is a print-on-demand (POD) service where users can design products to sell on their online stores, while also leaving all printing and fulfillment to Printify. This type of service cuts costs significantly for store owners, and it makes it easier to make beautiful designs for products like mugs, t-shirts, and home goods.
But with these cost savings, you must plan for deeper cuts into your profit margins, along with the potential for monthly payments. So, what does the overall Printify pricing look like?
In this article, we explore every facet of Printify pricing, from its monthly plans (one of which is free) to the costs of its products that you choose for printing.
The good news is that most of the software, design tools, and plans from Printify are free. But there are some costs to consider. Keep reading to learn all about the basics and more complex aspects of Printify.
How Much Does Printify Cost?
Just about everything you need to sign up for Printify and get started designing is 100% free.
The only time you make a payment to Printify is when a customer places an order. So, you get to look at product costs before listing them in your store. Then, when a customer buys one of those items, you accept payment from the customer and send the cost of goods sold to Printify. Therefore, you’re receiving the advantages of dropshipping, like low upfront costs and no need to store products.
Signing up for a Printify account gets you access to a wide range of products and services, and all of those are sold under its Free plan. Again, you’re not completely free of payments unless you sell no products. Eventually, you must pay Printify for every fulfilled order. Luckily, each sale also brings in profit, so you can pay yourself and put money back into the business.
Overall, What Do You Receive for Free With Printify?
The Free plan from Printify is free, forever. In fact, most new companies should have no problem growing with this plan, since it offers most of the features you need to operate a print-on-demand store.
Here’s what you get with the Free plan:
- 5 online stores
- Unlimited product designs
- A mockup generator for uploading and creating designs on custom products like clothing, jewelry, and home goods
- Integrations with marketplaces and ecommerce platforms like Shopify, eBay, and Etsy, along with several more like Bigcommerce, WooCommerce, Wix, and Amazon
- Options to create manual orders or accept orders through an online store that syncs with your Printify account
- Options to accept orders by hand or have them automatically go through the process of fulfillment
- An online help center for researching your own questions and finding solutions
- Custom order importing for moving orders from other platforms or taken elsewhere
- 24/7 support from the print provider
As mentioned, these features allow for all startup and growing businesses to thrive. You can design products, get access to the entire Printify product library, and take advantage of the printing and shipping program from Printify.
Is There a Premium Version of Printify?
Yes. It’s $29 per month when paying monthly, or $24.99 per month when paying for a year in advanced (which is a 14% savings).
The premium plan from Printify is designed to help merchants who require more stores. It also provides discounts for all of its products. This is rare, because most print on demand companies don’t have discounts that go across their entire collections. With this plan, you pay a simple monthly fee and immediately increase profit margins across your inventory.
Here’s a look at the Premium plan:
- 10 stores
- Up to 20% discount for all products from Printify
- Unlimited product designs
- The mockup generator
- Custom order imports
- A self-serve online help center
- 24/7 user support
- Manual order creation
- Integrations with platforms like Shopify, Etsy, eBay, and more
As you can see, there aren’t many extra features with the premium plan. You can start selling with the Free plan with no problems; you still get customer support, the mockup generator, and support for 5 stores.
However, some ecommerce store owners want to increase their reach with up to 10 stores; that’s where the premium plan comes in handy. Oh, and there are plenty of merchants who understand that the 20% discount could have incredible benefits for their profit margins.
The Enterprise Plan
Merchants looking for 20% off products, and more stores, can opt for the Printify Premium plan, but sometimes it makes sense for rapidly growing brands to go with the Enterprise plan. This package works for merchants with over 10,000 orders per day. You continue to receive the 20% discount and unlimited product designs, but there are a few other benefits, primarily the fact that you can make unlimited online stores per account.
Not only that, but Printify Enterprise adds a few features. Here’s a look at the entire plan, so you can see if it works well for your print on demand business:
- Unlimited stores
- Unlimited product designs
- 20% discount for all products
- Branded customer support
- A dedicated account manager that complements the help center and 24/7 customer support
- A custom API integration
- First access to all new features
- Custom order imports
- Manual order creation
- The mockup generator for making product images for everything from hoodies to phone cases
- Integrations with Shopify, Etsy, and all the other marketplaces and platforms for adding new products from Printify to your store
Can You Expect Any Hidden Fees or Extra Expenses with Printify?
Hidden fees? No.
Extra expenses. Yes.
The idea behind print-in-demand is to eliminate printing, packaging, storage, and shipping for the merchant. Yet, you still have to pay for the products; just not before someone buys something from your store. You also must factor in shipping fees, payment processing fees, and things like marketing and accounting, like you would for any business.
In addition, Printify offers services for:
- Bulk orders
- Transferring products
- Hiring experts; for things like design and marketing
Overall, Printify, on its own, is free. And it’s very inexpensive to launch an online store, design products, and sell them to customers. But you should always keep in mind that the costs for products, and some other fees listed above, are still there.
Read the sections below to understand areas like product costs, shipping rates, and other expenses for your ecommerce business.
Printify Pricing for Products and Printing
Products from Printify all have a price tag. Merchants pay nothing upfront to add these items to their stores, whether it’s on eBay, Etsy, or a Shopify store. Yet, you must keep these costs in mind so that you can pay them after making sales.
Luckily, Printify offers profit margin calculators to ensure you’re pricing items correctly, and so you can cover the cost of goods sold.
Every type of customizable product from Printify has a different price. Furthermore, Printify is known for offering a wider variety of manufacturers/printers for each product; so, those prices vary as well.
Let’s take some of the high-demand products from Printify, for example:
The Unisex Jersey Short Sleeve Tee from Bella+Canvas (3001) is a bestseller, and its product details look like this:
- Starting at $9.11
- Starting at $7.95 for Printify Premium members
- 8 sizes
- 98 colors
- 25 print providers
That means the lowest possible price you can get for the Bella+Canvas Jersey Short Sleeve is $7.95, or $9.11 if not using a Premium plan. The featured price on Printify is always the lowest cost provider, even though, for instance, this product has 25 print providers.
However, you may find that paying extra to go with a different printer makes sense for:
- A wider color selection
- Faster/cheaper shipping
- Faster production time
- More sizes
- More printable areas on the product
- A closer shipping facility to customers
For instance, the printer that sells the Bella+Canvas Jersey Short Sleeve for $9.11 ($7.95 for Printify Premium) offers:
- $4.80 shipping
- A production time of 2.43 business days
- Printing on the front and back sides
- 8 sizes
- 17 colors
When compared to a few of the higher ranked printing providers for this product, you might consider paying a little extra per product for some added benefits.
The Monster Digital printer, as an example, beats out the less expensive Awkward Styles with cheaper shipping, faster production time, and more colors. So, if those are important to you, and your customers, you may think about paying the premium.
Just remember that this is one example from thousands of other products and printers on Printify. Check and compare pricing whenever you want to add a new product to your store.
It’s also wise to figure out pricing for differently sized items, like how some printers charge more for 2XL and 3XL clothing.
After looking into product and printing costs, it’s important to remember that many Printify printers do charge for shipping. When setting a product price, you must factor shipping into the equation, whether you plan to offer free shipping or pass on the expense to customers.
To illustrate, we’ll look at another bestseller from Printify: the Kiss-cut Stickers.
On the surface, they’re rather inexpensive, with a $1.39 ($1.07 with Printify Premium) price point, and only one printer to choose from.
However, you need to click on More Details > Shipping to reveal shipping costs for each product. Each printer and product has its own shipping fees.
The Kiss-cut Stickers have a US shipping fee of $3.99 for the first item in an order, with an added $0.09 for extra items in an order. Canada, and the rest of the world, is a little more expensive, with a first item shipping charge of $7.99.
That means you can expect each sticker order to start at anywhere from $5.06 to $5.38 depending on your Printify Premium membership.
That may sound expensive for one sticker. But it’s more about setting your retail prices right. Prudent dropshippers sell sticker packages to ensure more sticker sales and lower shipping fees (considering the shipping fees drop to $0.09 for additional items).
Having said that, shipping ranges depending on the product and printer. Here are some examples:
- The Gildan 5000 Unisex Heavy Cotton Tee has several printers that ship for $4.
- Premium Matte Posters start at $6.29 for shipping; it depends on the poster size
- Tough Phone Cases ship for $2.49 in the UK and $4.99 in the US
- Larger items, like Square Pillows, start at around $9.19 for shipping in the US
Keep in mind that shipping times generally change the price to ship as well, along with product size, printer location, and destination.
Printify Pricing for Shutterstock Images
You’re able to upload your designs from places like your device, Dropbox, or Google Drive. Alternatively, Printify lets you design products right from its dashboard.
That’s free for adding text and simple designs, but you also have the option to use designs and images directly from Shutterstock. Going along with the dropshipping plan (of only paying when you make a sale) every image used from Shutterstock is free until you sell the product with that design.
Images from Shutterstock start at $0.99, but there’s another premium collection with designs for $1.49 per image.
Printify Pricing for Additional Services
Although entirely optional, Printify offers extra services for businesses in need of some assistance.
These services include:
- Product transfers
- Bulk ordering
- The experts program
Each service is an extra cost. For instance, the product transfer service moves over any existing print-on-demand inventory you have with another service.
You can also order custom products in bulk, which gives you discounted shipping and works well for retail stores, corporate merchandise, and events.
For those services, you must contact Printify to get a quote.
The Printify Experts program is a little different, as if matches you up with professionals to help you build your store. You can find experts for:
- Graphic design
- Storefront set-up
- Content creation
Pricing varies widely depending on the freelancer/agency and job. But a quick glance shows plenty of marketing professionals for around $50 per hour, or even $100 per shop review.
Our Conclusion on Printify Pricing
From sweatshirts to tank tops, and totes to high-quality jewelry, entrepreneurs have a wonderful opportunity to sell unique products with print-on-demand companies like Printify.
Overall, Printify pricing is some of the best you can find in the industry, and they give you plenty of printing provider choices to ensure you find products cheap enough to improve margins.
For more information, check out our Printful vs Printify comparison for a look into how the competitors stack up. Also, let us know in the comments if you have any experience with Printify, or print-on-demand in general. Share what you have learned and if you feel Printify pricing is a good deal!