Wix Review: Is it the Right Website Builder for You?

Building and maintaining a website can be a daunting task for those without prior experience. Website builders aim to simplify this process by providing an all-in-one solution that includes hosting, site editors, blogging tools, ecommerce features, and more. One such website builder that has garnered a lot of attention is Wix.

In this comprehensive review, we will analyze whether Wix is the best website builder for your needs. We will provide an in-depth analysis of its key features and examine whether it is worth investing your time and money.

What is Wix?

Wix is a popular website builder that aims to provide a balance between functionality and ease of use. It offers a vast array of templates and comprehensive ecommerce and business features. Moreover, it is reasonably priced, making it an attractive option for many first-time website owners.

However, it is essential to note that Wix may not be the perfect fit for all types of websites. Therefore, it is crucial to have a comprehensive understanding of what the platform offers and how it works before making a decision.

Key Considerations:

In this section, we will examine five key aspects of website builders to consider, so you can see how Wix stacks up.

  1. Templates and the Wix Editor:

Wix offers a vast selection of templates that cater to all types of websites. Users can choose from a range of categories, such as Business & Services, Blog, and more. Moreover, users can fine-tune the templates using the Wix Editor, a flexible and user-friendly interface that allows full control over the website-building experience.

  1. Blogging Features:

Wix makes publishing content incredibly simple. Its post editor is clean, easy to navigate, and enables users to embed images, videos, GIFs, and code snippets into their posts. Additionally, its SEO settings are surprisingly robust, with advanced features such as schema markup included in every plan.

  1. Business Tools:

Wix offers an entire suite of business tools known as Ascend. It includes tools for targeted marketing, A/B testing, enhanced analytics, customizable forms, invoicing, email marketing, and more. Ascend plans start at $10 per month and go up to $24.50 per month for the Unlimited plan.

  1. Ecommerce Features:

Wix offers ecommerce features to help users build online stores. It provides a wide range of ecommerce templates, making it easy for users to set up their online storefronts. Its ecommerce plans start at $17 per month and offer built-in functionality for specific use cases such as restaurant ordering systems, ticket and event management, online booking, reservations, and subscriptions.

  1. Pricing:

Wix offers a free version that displays ads on your site and forces users to use a Wix-branded URL. The platform also offers two types of premium options: Website Plans and Business & Ecommerce Plans. These plans start at $16 per month and go up to $45 per month for the VIP plan. Wix also offers region-specific plans that vary depending on the user’s location.


In conclusion, Wix is an excellent platform for those looking to build a website quickly and easily. Its simple-to-use interface, extensive template library, and robust business and ecommerce features make it an attractive option for many new website owners. However, its closed platform can be a limitation for those with more complex needs or unique features required for their website. Additionally, its pricing plans may be limiting for those on a tight budget, as its basic plans offer limited bandwidth and storage.

Overall, if you are looking to create a simple website or ecommerce store quickly, Wix is a great option to consider. It is important to evaluate your specific needs and budget when deciding whether Wix is the right platform for you. If you decide to use Wix, you can follow our step-by-step tutorial to create your site and take advantage of all the features it has to offer.

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