Best Email Marketing Tools for WooCommerce (Feb 2023)
Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term.
With the right email marketing solutions, you can connect with your target audience, send updates about their purchase, and even deliver more relevant messages based on each customer’s behavior on your store. Used correctly, your marketing strategy can improve customer lifetime value, and pave the way for better loyalty among your clients.
Fortunately for WooCommerce store owners, there’s a variety of plugins and integrated tools you can use to align your store and your email marketing strategy. Here’s your guide to some of the most impressive WooCommerce email marketing tools.
Probably one of the better-known email marketing tools on the market, Sendinblue is designed to work seamlessly with a range of website platforms, including WooCommerce. The WooCommerce Sendinblue plugin is free to download and add to your store (though you do need an account with Sendinblue to send emails).
The native integration automatically synchronizes all of your customer information with Sendinblue and unifies your messages in a single inbox. There’s also the option to extensively segment your contacts based on their purchasing behavior, by integrating WooCommerce transaction data into the Sendinblue environment.
Adding Sendinblue to WooCommerce is also wonderfully simple. All you need to do is visit your WooCommerce admin account and visit the Extensions sections to add the plugin. From there, you can easily create and send attractive newsletters with optimized email deliverability and personalization elements.
It’s free to download Sendinblue’s plugin for WooCommerce, but you will need a Sendinblue account to start sending emails. There’s a free version available for beginners, and your paid packages start at $35 per month for the lite version of the email marketing service, or $65 for the premium solution, with access to landing pages, Facebook ads and multiple users.
- Excellent support for unlimited emails
- Easy integration with WooCommerce
- Sync all of your contacts and product data easily
- Create convenient drag-and-drop newsletters
- Send transactional and marketing SMS
- Signup forms included
- Facebook Ads available too
- Isn’t the most scalable ecommerce email tool
- Can have a bit of a learning curve
Who is it Best For? ✅
Sendinblue offers a convenient and straightforward way to combine both Sendinblue and your WooCommerce sales data. You can quickly and easily align customer information, then make the most of the combination to segment your audience, send transactional emails, and provide omnichannel marketing across chat, SMS, Facebook, and email.
Designed to make email marketing easy, Omnisend provides a sleek and convenient environment where business owners can build carefully crafted campaigns for their customers. The Omnisend platform combines multiple channels for improved advertising opportunities, allowing companies to send both SMS and email messages.
Used within your WooCommerce store, thanks to a native integration, the Omnisend drag-and-drop email designer makes it easy to customize your content. You can sync your product catalog into your email environment, to place item information within your newsletters and campaigns. There’s even access to extensive reporting, and direct access to your WordPress contact database.
The Omnisend integration for WooCommerce is easy to use, and it comes with an excellent range of popups and landing pages to access if you want to improve your chances of collecting email addresses for your marketing campaigns too.
Omnisend’s WooCommerce integration is available as part of one of the Omnisend pricing packages. There’s a free version available if you’re only in need of basic features and reach for up to 250 contacts. Standard email solutions start at $16 per month for 500 contacts, and there’s email and SMS marketing starting at $59 per month for 500 contacts.
- Native WooCommerce and WordPress integration
- Excellent reporting and insights
- Simple drag-and-drop designer
- Excellent range of popups and landing pages
- Recommended products and abandoned cart emails
- Free version available for beginners
- Support for SMS marketing too
- Can get expensive quite easily
- Limited free version
Who is it Best For? ✅
If you’re looking for a convenient omnichannel solution for marketing through WooCommerce, Omnisend is an excellent choice. Extensive segmentation and customer analytics also makes it easy to ensure you’re giving your customers the personalized experiences they’re looking for in today’s market.
MailPoet is another excellent email marketing solution with its own native integration for WordPress and WooCommerce. The integration ensure you can handle your entire email marketing strategy from your WooCommerce dashboard, making it easier to track customer journeys, segment your marketing campaigns, and improve your chances of conversions. There’s even a free plan for companies with up to 1,000 subscribers to help you get started.
The MailPoet WooCommerce integration comes with GDPR-friendly signup forms to help you collect emails from your target audience, which will automatically be added to your WooCommerce list. You can also create automatic email marketing strategies to welcome customers or chase up with them about abandoned carts.
The email customizer designed for WooCommerce also means you can easily make changes to your email appearance from within your WooCommerce environment, so you don’t have to jump back and forth between apps when working on advertising campaigns.
As mentioned above, MailPoet has a pretty generous free plan, considering you can send unlimited emails to up to 1,000 subscribers. However, if you want to remove MailPoet branding and access more advanced email statistics and revenue reports, you’ll need a paid account. Prices start at around $13 per month for the basic features.
- Dedicated WordPress and WooCommerce plugin
- Extensive revenue measuring and reports
- Place forms within your checkout page
- Automated recommendations and abandoned cart
- Plenty of segmentation options for specific customers
- Drag-and-drop editor in WooCommerce
- Automatic welcome emails and newsletters
- Limited email template options
- Some limitations on email scheduling
Who is it Best For? ✅
MailPoet is a convenient and easy-to-use solution for WooCommerce email marketing, with automation for recommendations, card abandonment, newsletters, and more. You can even use the drag-and-drop editor for your emails within the WooCommerce ecosystem itself, saving a lot of valuable time.
4. Constant Contact
Another great tool for email marketing automation in WooCommerce, Constant Contact is a multi-functional tool for engaging your customers across multiple channels. You can access a huge range of templates for your email marketing strategies, there’s also integrations with social media platforms, like Instagram and Facebook, so you can reach customers anywhere.
If you’re looking for an email marketing tool which can enable everything from product recommendations to marketing calendars, Constant Contact could be just the WordPress plugin for you. The WooCommerce integration easily syncs contacts, helps you to segment your audience for more personalized messages, and more.
You can even drag-and-drop items from your product list into your email marketing campaigns, so you can deliver a more engaging experience to your audience. With AI technology, there’s even a wide range of useful analytics and reporting tools to help you make better marketing decisions.
A free trial is available to help you access the functionality of Constant Contact and see what’s available. However, there’s no free forever plan. The initial paid packages start at $20, and your price will increase according to the number of contacts you have.
Constant Contact’s basic packages all come with access to unlimited email sends, signup forms, integrations, apps and more. You even get support for 5 users on the basic plan.
- Lots of tools for easy automation
- Integrations with social media and websites
- Sign-up forms and landing pages
- Drag-and-drop editing functionality
- AI website building tools
- Customer support can be a little slow
- No free forever plan for beginners
Who is it Best For? ✅
If you want a convenient way to upgrade your WordPress website with automated emails for your customers, Constant Contact is a great email marketing platform. There are tons of tools to help your online business thrive, from AI analytics, to leading automation options.
Another leading solution for ecommerce marketing, MailerLite can integrate with a range of ecommerce platforms, including WooCommerce. The technology is perfect for growing your online store, with all the tools you need for creating opt-in forms and landing pages, so you can capture email addresses. You’ll also have access to extensive segmentation and automation.
Easy-to-use and convenient, MailerLite offers a wide range of features for a low price. You can easily connect MailerLite with your WordPress dashboard, track your ecommerce campaigns, and so much more. Access to a wide selection of templates and themes mean you can also create a more personalized experience for your target audience.
One great bonus of MailerLite is there’s access to a wide range of pop-up building tools, so you can find new ways to engage your customers and add them to your email marketing workflows. MailerLite even offers guides and tutorials to show you how to set your email campaigns up with WooCommerce integration.
MailerLite has a fantastic free-forever plan for up to 1000 subscribers, with the option to send as many as 12,000 emails per month without spending a penny. However, the majority of MailerLite’s paid plans are wonderfully high-value too.
The price of your email marketing functionality will automatically go up according to the number of people you need to reach.
- Intuitive interface for fantastic functionality
- Excellent deliverability rates
- Lots of customizable templates for landing pages
- Affordable pricing packages
- Very easy to use
- Decent customer support
- Not the best reporting and tracking
- Some email list management limitations
Who is it Best For? ✅
User-friendly and ideal for beginners, MailerLite will give you the email marketing functionality you need without breaking the bank. This convenient tool is great for building better relationships with your target audience, fast.
Finally, AutomateWoo is a tool specifically built for marketing automation with WooCommerce. Designed to help companies convert and retain more customers with convenient automated marketing tools, AutomateWoo is a state-of-the-art solution for boosting conversions.
You can access a range of templates for creating different kinds of emails, from follow-up messages where you ask for product reviews and suggest new products, to abandoned cart emails. You can even integrate SMS notifications, so you have multiple ways to reach your audience wherever they are.
AutomateWoo benefits from a wide selection of features to engage your audience, including wishlist marketing tools, review rewards for building loyalty, birthday emails, gift card expiry notifications, personalized coupons, and refer-a-friend campaigns.
A single site subscription for AutomateWoo starts at $99 per year, making it one of the cheapest email marketing tools available today. The subscription comes with all of the handy features mentioned above, including welcome series tools, and follow-up emails.
AutomateWoo used to offer bulk pricing options for companies buying automation tools for a wide range of websites, but this is no longer an option.
- Extremely affordable annual plan
- Excellent range of automation campaigns
- Great for segmentation and personalization
- SMS notifications for cross-channel marketing
- Tools for building customer loyalty
- Great customer support
- Some limitations compared to other leading marketing tools
- No bulk purchase or free trial
Who is it Best For? ✅
If you’re looking for a simple and effective email marketing tool for WooCommerce, AutomateWoo is a great, and affordable choice. You even get to use the same template for your email campaigns as you do for your website transactional emails, so it’s easy to create a more consistent online presence.
Probably one of the better-known email marketing solutions on the market, Mailchimp is an easy-to-use tool with its own built-in CRM, and a host of handy features. With the Mailchimp email marketing plugin, you can easily discover a range of ways to engage and convert your customers.
You’ll be able to create comprehensive automation strategies for everything from cart abandonment to ecommerce business updates. The Mailchimp system offers technology to assist with cross-selling and upselling, as well as segmentation so you can make the most of your email list.
Mailchimp’s features for WooCommerce also include access to various analytical reports, so you can see which of your email marketing campaigns are having the most positive impact on your customer. Overall, you get an easy-to-use and reliable email marketing experience, capable of scaling with your ecommerce brand.
Pricing for Mailchimp starts with a free plan for connecting with up to 2,000 contacts, however, you will need to contend with Mailchimp branding. Premium plans start at $9.99 for the “essentials”, while you’ll need to pay at least $14.99 to access data-driven automation and optimization tools. There’s also premium functionality available for $299 per month.
- Easy to use functionality
- Integrated CRM solution
- Multi-step journeys for omnichannel selling
- Lots of support for beginners
- Intelligence built-in with send-time optimization
- Various template options
- Somewhat limited reporting features
- Can be expensive to scale your functionality
Who is it Best For? ✅
If you want an easy-to-use experience, ready to offer deeper insights into your target audience, Mailchimp is a great choice. The availability of the built-in CRM means you can easily track your relationships with customers.
If you want to transform your WordPress site and WooCommerce store with email marketing functionality, there are plenty of ways to do just that. WordPress isn’t just great for its SEO functionality, it’s also excellent for integrating a range of other essential tools, from Google analytics and HubSpot CRM, to Amazon sales, and of course, email marketing.
Many of the options above offer free trials so you can test the functionality before you invest. It might be worth checking out a few options to ensure you’re confident about the best email marketing tool for you before you begin spending cash.